prikaz prve stranice dokumenta Utjecaj elektronskih medija na uspješnost pregovaranja u hrvatskog glazbenoj industriji
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master's thesis
Utjecaj elektronskih medija na uspješnost pregovaranja u hrvatskog glazbenoj industriji
Rijeka: University of Rijeka, Faculty of Economics and Business, 2020. urn:nbn:hr:192:634414
Malnar, Zoran
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Malnar, Z. (2020). Utjecaj elektronskih medija na uspješnost pregovaranja u hrvatskog glazbenoj industriji (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:634414

Malnar, Zoran. "Utjecaj elektronskih medija na uspješnost pregovaranja u hrvatskog glazbenoj industriji." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:634414

Malnar, Zoran. "Utjecaj elektronskih medija na uspješnost pregovaranja u hrvatskog glazbenoj industriji." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:634414

Malnar, Z. (2020). 'Utjecaj elektronskih medija na uspješnost pregovaranja u hrvatskog glazbenoj industriji', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:634414

Malnar Z. Utjecaj elektronskih medija na uspješnost pregovaranja u hrvatskog glazbenoj industriji [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:192:634414

Z. Malnar, "Utjecaj elektronskih medija na uspješnost pregovaranja u hrvatskog glazbenoj industriji", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:634414

Metadata
TitleUtjecaj elektronskih medija na uspješnost pregovaranja u hrvatskog glazbenoj industriji
Title (english)The influence of media platforms on the negotiation success in the Croatian music industry
AuthorZoran Malnar
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberHeri Bezić (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-06-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pregovaranje je jedna od osnovnih ljudskih osobina i ne tiče se isključivo poslovnih procesa. Razlog je to zbog čega je pregovaranje izrazito važno. U hrvatskoj glazbenoj industriji kroz godine i desetljeća mijenjali su se razni čimbenici koji su direktno ili indirektno utjecali na uspješnost pregovaranja, a ovaj rad usmjeren je na utjecaj elektronskih medija. Nakon desetljeća neuređenih odnosa i piratstva u glazbenoj industriji, elektronski mediji u zadnjih nekoliko godina uspijevaju stabilizirati i vratiti tržište glazbe prema legalnom konzumerizmu. Takve karakteristike učinile su elektronske medije poželjne svim stranama zbog čega imaju značajan utjecaj u pregovaranju, odnosno njegovoj uspješnosti.
Abstract (english)
Negotiation is one of the basic human characteristics and does not exclusively concern business processes. That is the main reason why the negotiation is extremely important. Various factors have changed in the Croatian music industry over the years and decades that have directly or indirectly affected negotiation success, and this paper focuses on the influence of electronic media. After decades of unregulated relationships and piracy in the music industry, electronic media have in recent years been able to stabilize and restore the music market to legal consumerism. Such characteristics have made the electronic media desirable to all parties and therefore have a significant impact in the negotiation and/or its success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:634414
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-21 11:48:43