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master's thesis
Usporedba online kupovnih navika potrošača u Hrvatskoj tijekom i nakon pandemije COVID-19
Rijeka: University of Rijeka, Faculty of Economics and Business, 2024. urn:nbn:hr:192:686096
Celizić, Dorotea
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Celizić, D. (2024). Usporedba online kupovnih navika potrošača u Hrvatskoj tijekom i nakon pandemije COVID-19 (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:686096

Celizić, Dorotea. "Usporedba online kupovnih navika potrošača u Hrvatskoj tijekom i nakon pandemije COVID-19." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:686096

Celizić, Dorotea. "Usporedba online kupovnih navika potrošača u Hrvatskoj tijekom i nakon pandemije COVID-19." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:686096

Celizić, D. (2024). 'Usporedba online kupovnih navika potrošača u Hrvatskoj tijekom i nakon pandemije COVID-19', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:686096

Celizić D. Usporedba online kupovnih navika potrošača u Hrvatskoj tijekom i nakon pandemije COVID-19 [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:192:686096

D. Celizić, "Usporedba online kupovnih navika potrošača u Hrvatskoj tijekom i nakon pandemije COVID-19", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:686096

Metadata
TitleUsporedba online kupovnih navika potrošača u Hrvatskoj tijekom i nakon pandemije COVID-19
Title (english)Comparison of online shopping habits of consumers in Croatia during and after the COVID-19 pandemic
AuthorDorotea Celizić
MentorLara Jelenc (mentor)
Committee memberLara Jelenc (predsjednik povjerenstva)
Committee memberMatia Torbarina (član povjerenstva)
Committee memberIvana First Komen (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Diplomski rad istražuje i uspoređuje online kupovne navike potrošača u Hrvatskoj tijekom i nakon pandemije Covid-19. Pandemija je značajno utjecala na potrošačko ponašanje, s povećanjem online kupovine zbog mjera ograničenja i zdravstvenih rizika. Istraživanje analizira kako su se navike potrošača promijenile u pogledu učestalosti online kupovine, preferencija načina plaćanja te vrsta proizvoda koje se najviše kupuju online. Korišteni su podaci prikupljeni anketom među hrvatskim potrošačima kako bi se identificirali glavni trendovi i čimbenici koji su utjecali na promjene u potrošačkom ponašanju. Rezultati pokazuju da su mnoge promjene koje su se dogodile tijekom pandemije zadržale svoj utjecaj i nakon njenog završetka, pri čemu online kupovina i dalje igra ključnu ulogu u svakodnevnom životu potrošača. Osim toga, istraživanje ističe kako su određeni demografski čimbenici, poput dobi i spola, također imali utjecaj na promjene u online kupovnim navikama te kako su pojedine vrste proizvoda, poput prehrambenih artikala i elektronike, zabilježile značajan porast u prodaji.
Abstract (english)
The thesis investigates and compares the online shopping habits of consumers in Croatia during and after the Covid-19 pandemic. The pandemic has significantly affected consumer behavior, with online shopping increasing due to restrictions and health risks. The research analyzes how consumer habits have changed in terms of the frequency of online shopping, payment method preferences, and the types of products that are most often bought online. Data collected through a survey among Croatian consumers were used to identify the main trends and factors that influenced changes in consumer behavior. The results show that many of the changes that took place during the pandemic have retained their impact even after it ended, with online shopping still playing a key role in consumers' daily lives. In addition, the research points out that certain demographic factors, such as age and gender, also had an impact on changes in online shopping habits, and that certain types of products, such as food items and electronics, recorded a significant increase in sales.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:686096
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-12 15:03:28