Playing videogames (so called gaming) is a growing trend amongst the youth and teenagers and is even referred to as future sport. With the development of both the gaming industry and the Internet, people around the world are making money by playing videogames online; whether it is from their own house or by participating in tournaments with a very rich prize pool. Considering the rapid development of gaming and E-sport, big corporations realized that E-sport is a new way of promoting their goods so they started to sponsor tournaments and players. It is not only computer manufacturers which are promoting and sponsoring their goods but other companies that are not so tightly connected to computers such as energy drinks. Around the globe people are discussing whether playing videogames should be called sport. Despite the ones whom are opposing to the idea gaming is developing like any other sport at its beginning. E-sport tournaments can fill any hall or stadium which are used for the biggest sporting events in the world easily. Games are broadcasted online and on television channels like ArenaSport and Sportklub. Croatian E-sport scene is a little behind the Serbian scene but some players and gaming influencers from Balkan region are very well known and appreciated. In this thesis a qualitative method of semi-structured in-depth interview was used on a professional e-sport player, gaming influencer and a e-sport tournament organizer. Research showed that all the interviewees think that Croatia is lagging behind both neighbouring countries and Europe. Croatia is showing potential in e-sport and should invest more in it. In order to do that, Croatia should improve e-sport infrastructure, change public opinion about e-sports in general and introduce it to the general public through media. That is what will help Croatia to get through to bigger investors and sponsors. Interviewees hope that in 5 to 10 years from now Croatian e-sport would be more popular and hence more professional and developed.