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master's thesis
Nove paradigme u ponašanju potrošača
Zadar: University of Zadar, 2024. urn:nbn:hr:162:929264
Ljubić, Domagoj
University of Zadar
Department of Economics

Institutional repository: University of Zadar Institutional Repository

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Ljubić, D. (2024). Nove paradigme u ponašanju potrošača (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:929264

Ljubić, Domagoj. "Nove paradigme u ponašanju potrošača." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:929264

Ljubić, Domagoj. "Nove paradigme u ponašanju potrošača." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:929264

Ljubić, D. (2024). 'Nove paradigme u ponašanju potrošača', Master's thesis, University of Zadar, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:162:929264

Ljubić D. Nove paradigme u ponašanju potrošača [Master's thesis]. Zadar: University of Zadar; 2024 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:162:929264

D. Ljubić, "Nove paradigme u ponašanju potrošača", Master's thesis, University of Zadar, Zadar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:162:929264

Metadata
TitleNove paradigme u ponašanju potrošača
Title (english)New paradigms in consumer behavior
AuthorDomagoj Ljubić
MentorAleksandra Krajnović (mentor)
Committee memberIvica Zdrilić (predsjednik povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
Committee memberAnte Panjkota (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2024-10-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad istražuje evoluciju i identifikaciju postojećih paradigmi u istraživanju ponašanja potrošača kroz analizu znanstvenih članaka objavljenih u časopisu Journal of Consumer Research, izdavača Oxford, u vremenskom razdoblju od 1974. do 2022. godine. Studija identificira prevladavajuće paradigme, analizira njihov razvoj tijekom vremena i identificira ključne razlike u pristupima razumijevanju odluka potrošača. Osim toga, rad ispituje utjecaj promjenjivih društvenih trendova na evoluciju ovih paradigmi i ukazuje na potencijalne praznine u istraživanju u postojećim okvirima
Abstract (english)
The paper investigates the evolution and identification of existing paradigms in consumer behavior research through the analysis of scientific articles published in the Journal of Consumer Research, published by Oxford, in period from 1974 to 2022. The study identifies prevailing paradigms, analyzes their development over time and identifies key differences in approaches to understanding the consumer decisions. Also, the paper examines the impact of changing social trends on the evolution of these paradigms and points to potential research gaps in existing frameworks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:929264
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-11-25 09:20:31