Communication is a fundamental and starting point for the development of good interpersonal relationships that, among other things, bring the business success, development and growth of each organization and prevent the development of negative impacts we are subject to unless we have a clear communication strategy. Crisis situations are unpredictable, they happen to everyone, but it is important to know them timely and correctly. In this graduate thesis, the state of internal and external communication at The University of Applied Sciences Velika Gorica will be analyzed to find answers to the questions that all the problems of bad communication can cause and what emerges from such problems, through surveys with the staff of the Polytechnic. Through external interviews, they tried to explain their perception of cooperation with The University of Applied Sciences Velika Gorica. Therefore, it is the focus of work on pre-crisis communication and assessment of the organization's capacity to deal with a crisis situation. Surveys have shown that internal stakeholders – the employees are very dissatisfied with the quality of internal communication, while the co-operation institutions are highly satisfied with the work and relationships with The University of Applied Sciences Velika Gorica. External communication, therefore, in relation to the internal, is much more successful and, for the time being, gives satisfactory results. The paper will also offer a crisis communication plan for the institution and explain the importance of well-prepared crisis communication that enables companies not only to successfully overcome the crisis but also to strengthen its reputation, thanks to public attention and high quality public relations.