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undergraduate thesis
PROMOCIJA PROIZVODA NA PRIMJERU PODUZEĆA PEPCO GROUP
Karlovac: Karlovac University of Applied Sciences, 2024. urn:nbn:hr:128:813642
Trbuščić, Stjepana
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

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Trbuščić, S. (2024). PROMOCIJA PROIZVODA NA PRIMJERU PODUZEĆA PEPCO GROUP (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:813642

Trbuščić, Stjepana. "PROMOCIJA PROIZVODA NA PRIMJERU PODUZEĆA PEPCO GROUP." Undergraduate thesis, Karlovac University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:128:813642

Trbuščić, Stjepana. "PROMOCIJA PROIZVODA NA PRIMJERU PODUZEĆA PEPCO GROUP." Undergraduate thesis, Karlovac University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:128:813642

Trbuščić, S. (2024). 'PROMOCIJA PROIZVODA NA PRIMJERU PODUZEĆA PEPCO GROUP', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:813642

Trbuščić S. PROMOCIJA PROIZVODA NA PRIMJERU PODUZEĆA PEPCO GROUP [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2024 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:128:813642

S. Trbuščić, "PROMOCIJA PROIZVODA NA PRIMJERU PODUZEĆA PEPCO GROUP", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:128:813642

Metadata
TitlePROMOCIJA PROIZVODA NA PRIMJERU PODUZEĆA PEPCO GROUP
Title (english)PRODUCT PROMOTION ON THE EXAMPLE OF THE COMPANY PEPCO GROUP
AuthorStjepana Trbuščić
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberNikolina Smajla (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberNatalija Kusanić Belinić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet ovog rada je promocija proizvoda u Pepco poduzeću. Sve je veća prisutnost novih tehnologija u dizajniranju promotivnih materijala kako bi poduzeća što bolje predstavila svoje proizvode, zato je od iznimne vaţnosti izabrati prikladne. Putem istraţivanja i analize potrebno je otkriti potrebe i ţelje kupaca te im se prilagoditi jer su kupci sami temelj poslovanja svakog poduzeća. Stvaranje razliĉitih pozicija asortimana zahtjeva razumijevanje kupaca te njihovih ţelja, potreba te aktivnosti konkurencije. UnapreĊenje prodaje stvara posebnu vaţnost jer nudi efikasna rješenja i ideja o izlaganju proizvoda, planiranju prostora, slaganju proizvoda te korištenju promocijskih materijala. Promocija proizvoda zahtjeva dosta rada i kreativnosti, kako bi se što bolje i lakše pribliţili kupcima, a na primjeru poduzeća Pepco moţe se vidjeti kako uspješno upravljati ovim marketinškim elementom.
Abstract (english)
The subject of this work is product promotion in the company Pepco. There is an increasing presence of new technologies in designing promotional materials to better present their products, so it is of utmost importance to choose appropriate ones. Through research and analysis, it is necessary to discover the needs and desires of customers and adapt to them, as customers are the foundation of every company's business. Creating different assortment positions requires understanding customers and their desires, needs, and competitive activities. Sales improvement is of special importance as it offers efficient solutions and ideas for product display, space planning, product arrangement, and the use of promotional materials. Product promotion requires a lot of work and creativity to better and more easily reach customers, and the example of the company Pepco shows how to successfully manage this marketing element.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:813642
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-22 11:46:23