This final thesis investigates the tourism resources that Zagreb County offers, respectively, the potential for the development of specific forms of tourism in Zagreb County based on natural and social tourism resources. The thesis first explains the beginnings of tourism in Croatia and analyzes the current state of the tourism market, respectively, the opportunities and limitations of tourism development, as well as the characteristics of tourism supply and demand. Considering that tourism is one of the most relevant economic activities in the Republic of Croatia, and the revenues generated mostly relate to coastal Croatia, a detailed analysis of the potential for the development of continental tourism in the Republic of Croatia, which can be an alternative for the overcrowded Adriatic coast, was also carried out. The thesis analyzes in detail the tourism resources of Zagreb County the most developed county in Continental Croatia, as well as the potential types of tourism and activities that can be developed based on their existence. Each of the cities with its surrounding area has been researched, and together with all the advantages, disadvantages, threats, and opportunities of the mentioned area how we can attract guests to Zagreb County are also listed.