The thesis deals with the role of the social network in the promotion of night clubs. The goal of the research is to think about which nightclub promoters use social networks and identify which platforms are the most successful in attractive dining. The paper provides an overview of the historical development of noctich clubs, their typology and target audience. The promotion strategies of night clubs are analyzed on sociological aspects, with special emphasis on the promoters' motives. The problems and shortcomings of promotion through the network are being considered, and their services are being replaced by požešte services. Empirical development is carried out through interviews with nightclub promoters in order to gain insight into their strategies and perceptions of the effectiveness of different platforms. The results show that Facebook and Instagram are key platforms for promotion, while promoting the transformation of the position of the digital marketer. The future of nightclub promotion on social networks is marked by the integration of new technologies such as augmented and virtual reality, content personalization and the use of artificial intelligence to optimize marketing strategies.