The role of information and communication technology (ICT) has become an indispensable part of modern business in almost all industries, and the tourism industry is no exception. Especially in the tour operator sector, where the ability to manage complex networks of suppliers, clients and services is key to success, ICT plays a significant role in optimizing business processes and improving user experience. Kuoni Tumlare, one of the world's leading tour operators, recognized the need to implement modern technologies in order to successfully cope with the challenges of the global market and growing client expectations. Digitization of processes has enabled the company to improve the way it manages its operations, making them more efficient and adaptable to rapid changes in demand. For example, through the implementation of advanced software solutions, Kuoni Tumlare was able to automate many administrative tasks, such as reservations, inventory management and billing, thereby reducing the required labor resource and improving the accuracy of business operations. The application of information and communication technologies in the business of tour operators, such as Kuoni Tumlare, has proven to be necessary for maintaining competitiveness in an increasingly demanding market environment. Digitization enables a faster, more efficient and flexible service, which is adapted to the needs of modern travelers. Personalization, optimization of business processes and rapid integration of different systems are key advantages brought by ICT. Through data analysis, improving the user experience and increasing the efficiency of operations, Kuoni Tumlare successfully uses technology to improve its offer and become a leader in the industry. In the future, further development of technology will only further strengthen the role of ICT in tour operator business, enabling even more sophisticated services and business models.