prikaz prve stranice dokumenta How Companies use Neuromarketing to Build their Customer Base
Pristup korisnicima matične ustanove
završni rad
How Companies use Neuromarketing to Build their Customer Base
Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet, 2022. urn:nbn:hr:148:084131
Elkhalifa, Sahar
Sveučilište u Zagrebu
Ekonomski fakultet
Katedra za informatiku

Institucijski repozitorij: REPEFZG

Citirajte ovaj rad

Elkhalifa, S. (2022). How Companies use Neuromarketing to Build their Customer Base (Završni rad). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:084131

Elkhalifa, Sahar. "How Companies use Neuromarketing to Build their Customer Base." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2022. https://urn.nsk.hr/urn:nbn:hr:148:084131

Elkhalifa, Sahar. "How Companies use Neuromarketing to Build their Customer Base." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2022. https://urn.nsk.hr/urn:nbn:hr:148:084131

Elkhalifa, S. (2022). 'How Companies use Neuromarketing to Build their Customer Base', Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, citirano: 31.08.2024., https://urn.nsk.hr/urn:nbn:hr:148:084131

Elkhalifa S. How Companies use Neuromarketing to Build their Customer Base [Završni rad]. Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet; 2022 [pristupljeno 31.08.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:084131

S. Elkhalifa, "How Companies use Neuromarketing to Build their Customer Base", Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2022. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:084131

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:148:084131
Podaci o radu
NaslovHow Companies use Neuromarketing to Build their Customer Base
AutorSahar Elkhalifa
MentorMario Spremić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Ekonomski fakultet
(Katedra za informatiku)
Zagreb
Datum i država obrane2022-09-26, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Marketing
Sažetak
This research paper will discuss the importance of neuromarketing, and how it has helped companies build their customer base. The research paper will first dive into the inception of neuromarketing. Furthermore, it will provide an understanding of what neuromarketing is, and the tools it uses to carry out experiments such as fMRI, PET, EEG, eye tracking gaze and biometrics whilst, discussing their advantages and disadvantages. This research paper will also evaluate the ways in which leading companies successfully implemented neuromarketing techniques and what the implications of those were. Finally, the study will discuss the challenges of neuromarketing including its legal aspects, alongside it's advantages. In this research paper, I will gather information mainly through primary sources consisting of research studies, books, websites, journals, and scientific articles. Based on the findings gathered from this paper we can conclude that neuromarketing is an important play in marketing today.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:148:084131
Studijski programNaziv: Bachelor Degree in Business
Vrsta studija: sveučilišni
Stupanj studija: preddiplomski
Akademski / stručni naziv: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (univ.bacc.oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaPristup korisnicima matične ustanove
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2022-09-26 18:35:21