This master's thesis examines the content trends of streaming services in the Republic of Croatia. Streaming services are currently one of the most widespread media in Croatia, as well as in the world. The focus of the work will be on video services, specifically the Netflix and HBO Max platforms. This research contributes to the understanding of content consumption habits in Croatia and offers insights for streaming platforms and their offer on the local market. The shift from traditional television to streaming services, fueled by the "Netflix effect," has reshaped media consumption habits, with newer generations favoring subscription models over traditional television or direct purchase of content. This paper, within the framework of studying digital television and cultural convergence, investigates how Netflix and HBO Max have adapted their offerings to Croatian viewers. The study is based on four hypotheses related to the market adaptation of streaming service content and it examines the most-watched content from January 1, 2024, to March 31, 2024., analyzing, among other things, the origin of the content, the genres represented, the language and the availability of Croatian subtitles. The research results and interpretations contribute to the understanding of media content consumption habits in Croatia and provide insights into the operation of commercial streaming services. Additionally, the study highlights how these services, through new production and distribution structures, have transformed the entertainment media industry, especially during and after the pandemic.