Children today are growing up surrounded by various media, including television, the internet, social media, and video games. Spending too much time with media has become common, which negatively affects all areas of development. Excessive media exposure can slow down speech development as children spend less time interacting with parents and peers. An unhealthy lifestyle is often portrayed as desirable, promoting poor eating habits and physical inactivity, which can lead to obesity and other diseases. Media contain a lot of violent content. Children exposed to violent content are more likely to develop aggressive behavior and engage in risky activities. Such content reduces empathy in children, desensitizing them to violence. Media also influence children's moral values and attitudes. They often blur the line between fiction and reality, making it difficult for children to distinguish real events from fictional scenarios. The role of parents in this digital age is crucial. They need to actively participate in their children's media education, setting clear rules about the time spent with media and the content that is appropriate. The importance of media literacy is increasing as children need to learn to critically analyze media messages and understand their intentions and influences. Educational institutions also play a vital role in promoting media literacy, helping children develop the skills needed to understand and use media content. A comprehensive approach, including responsible parenting and education, can help mitigate the negative effects of media on children and promote healthier and more balanced development.