This paper addresses the issue of promotion of wedding tourism through the opening of a new wedding resort after having studied a wide range of scientific papers, books, journal articles and Internet sources. The paper was intended to provide the readers with an insight into wedding tourism and highlight the current insights gained in connection with the previously mentioned phenomenon. It strives to explain the reasons behind the insufficient number of wedding resorts in Croatia. The problem that encouraged this research and one that the paper focuses on is insufficient research of the issue in question and poorly developed wedding tourism in Croatia, as well as a lack of wedding resorts, primarily in Zagreb County and also in the rest of the country. The specific objective of this paper is to point out the benefits and usefulness of the opening of a new wedding resort in the region of Ivanić Grad in an effort to promote wedding tourism. Both qualitative and quantitative research, as well as in-depth interview and survey were used in the paper in order to meet the research objectives and provide answers to research questions. The instrument of in-depth semi-structured interview was used to conduct research on a sample of six experts in wedding tourism. Moreover, a survey questionnaire was used as a research instrument comprising of 28 questions. The survey was conducted on a sample of 100 fiancées who had visited the Zagreb-based Wedding EXPO on the 1st February 2020. Finally, an analysis was performed of the research findings.