The subject of this paper is the analysis of the situation of tourist supply and demand on the model of the County of Šibenik-Knin. The objectives of the paper are to present the conceptual definition and characteristics of the tourist market, supply and demand and to analyse the situation of tourist supply and demand in the County of Šibenik-Knin from 2014 to 2017. In order to present the subject of the paper and achieve the set goals, the scientific method of theoretical analysis was used, which, from reliable sources, collects the content and draws conclusions about the analysed model. Also, descriptive statistics was used to summarize the information contained in the data and determine the main features. The work consists of 4 parts. The first part is an introductory part, outlining the subject matter, goals, structure and methodology of the work. The second part of the paper provides an overview of the definitions of the tourism market, tourism supply and demand. The third part presents the tourist basis of the observed model of the county, its tourist supply and demand in the period 2014 - 2017 and presents a strategy for the development of the Šibenik-Knin County. This part of the paper is accompanied by a SWOT analysis of the model in question, based on the analysis of tourist supply and demand in the observed period. The fourth part concludes on the basis of the analysis of the observed model, in which significant potentials for the further development of tourism were identified, as well as the unprecedented problems of seasonality, lack of content and selective forms of tourism.