The wine roads offer a large spectre of information and knowledge about wine and serve as a channel for selling wines and other products. Wine roads are especially developed and located near larger cities. The document examines the impact of the wine route on Croatia's total tourism supply as well as factors influencing the development of wine roads. The wine culture and contents are particularly interesting for tourists. In order to find out the importance of wine roads for rural areas and the attitudes of visitors of wine roads for fulfilled expectations, a questionnaire was conducted on a sample of 150 full-age respondents. In the research we have come from the assumption that there is no significant difference in the decision to visit the wine roads in terms of age and sex, but there is a difference with regard to the income of the household. There are different interests for visiting wine roads. According to the surveys queistionnaire results, residents of the city of Zagreb visit the wine roads mostly because of wine tasting (39.3%) followed by tourist contents (16.8%) and occasional events (15.9%). They are relatively satisfied with the offer (57.9%) and believe that wine roads need better promotion. The research has shown that people with college education visit wine roads more often than those who have completed secondary school. The frequency of visits is significantly affected by the amount of household income.