The aim of this thesis is to establish the satisfaction of visitors with the supply of wine tourism in the Zagreb County, to determine the main reason why visitors enjoy the wine tourism and to provide reasons of restrictions for a more frequent use of wine tourism products. A survey was conducted with questionnaires given to 100 participants living in the Zagreb County. The results of the research have shown that when it comes to wine tourism, the visitors most often visit wine roads and wineries, followed by vineyards and wine shows, while the least visited being wine festivals. The most visited is the Plešivička Wine road, from the wine festivals "VINOcom", and from the wine manifestations "VINCEKOVO". The main reason people enjoy wine tourism are due to visiting wine roads, wineries and tasting/buying wine, and experiencing the variety of delights of local wines and food. For most participants, the biggest motive for visiting wine roads and wineries are tasting wine, socialising with friends, family, enjoying different wines, and having a meal or a drink. The participants are relatively satisfied with the overall offer of wine tourism. When it comes to constrains, for a more frequent use of wine tourism participants consider the lack of free time and financial reasons. As a reason for frequent visits to wine tourism products, participants claim that it is due to good advertising and a great offer of local eno-gastro specialties. In the following year, a large share of participants intends to visit some wine roads, wineries, wine festivals and events. The results of this research provide an informative basis for creating innovative marketing strategies for all wine tourism participants in the Zagreb County.