prikaz prve stranice dokumenta Iskustva i navike naručivanja prehrambenih proizvoda putem društvenih mreža i online servisa
  Download
PDF 1.36 MB
master's thesis
Iskustva i navike naručivanja prehrambenih proizvoda putem društvenih mreža i online servisa
Zagreb: University of Zagreb, Faculty of Agriculture, 2020. urn:nbn:hr:204:686766
Kralj, Nikolina
University of Zagreb
Faculty of Agriculture
Management and Rural Entrepreneurship

Institutional repository: Repository Faculty of Agriculture University of Zagreb

Cite this document

Kralj, N. (2020). Iskustva i navike naručivanja prehrambenih proizvoda putem društvenih mreža i online servisa (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:686766

Kralj, Nikolina. "Iskustva i navike naručivanja prehrambenih proizvoda putem društvenih mreža i online servisa." Master's thesis, University of Zagreb, Faculty of Agriculture, 2020. https://urn.nsk.hr/urn:nbn:hr:204:686766

Kralj, Nikolina. "Iskustva i navike naručivanja prehrambenih proizvoda putem društvenih mreža i online servisa." Master's thesis, University of Zagreb, Faculty of Agriculture, 2020. https://urn.nsk.hr/urn:nbn:hr:204:686766

Kralj, N. (2020). 'Iskustva i navike naručivanja prehrambenih proizvoda putem društvenih mreža i online servisa', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:204:686766

Kralj N. Iskustva i navike naručivanja prehrambenih proizvoda putem društvenih mreža i online servisa [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:204:686766

N. Kralj, "Iskustva i navike naručivanja prehrambenih proizvoda putem društvenih mreža i online servisa", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:204:686766

Metadata
TitleIskustva i navike naručivanja prehrambenih proizvoda putem društvenih mreža i online servisa
Title (english)Experiences and habits of ordering food products through social networks and online services
AuthorNikolina Kralj
MentorMarina Štambuk (mentor)
Committee memberMarina Štambuk (predsjednik povjerenstva)
Committee memberLari Hadelan (član povjerenstva)
Committee memberOrnella Mikuš (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Management and Rural Entrepreneurship)
Zagreb
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Cilj ovog rada je istražiti i utvrditi iskustva i navike potrošača pri kupovanju prehrambenih proizvoda putem online servisa, zatim utvrditi promjene u navikama kupovanja prehrambenih proizvoda putem online servisa prije i tijekom restrikcija vezanih uz COVID-19, te istražiti iskustva i navike potrošača pri kupovanju prehrambenih proizvoda na primjeru grupe Međimurski plac. Podaci su se prikupljali pomoću online anketnog upitnika. Istraživanje je provedeno na području Međimurske županije, u istraživanju je sudjelovalo 196 sudionika. Rezultati su pokazali da većina sudionika ima iskustvo naručivanja hrane putem društvenih mreža i online servisa. Može se zaključiti da su sudionici tijekom restrikcija malo češće naručivali prehrambene proizvode putem grupe Međimurski plac i web trgovina privatnih proizvođača. Dobiveni rezultati mogu se koristiti za daljnja istraživanja, pomoći proizvođačima za povećanje prodaje slabije prepoznatih proizvoda među potrošačima i unaprjeđenju online servisa.
Abstract (english)
The goal of this paper is to research and determine the experiences and habits of consumers when buying food products through online services, then identify changes in food shopping habits through online services before and during restrictions related to COVID-19, also explore the experiences and habits of consumers when buying food products on the example of the group Međimurski plac. Data were collected using an online survey questionnaire. The research was conducted in Međimurje County, 196 participants participated in the research. The results showed that most participants have experience ordering food through social media and online services. During the restrictions related to COVID-19, participants ordered slightly more frequently food products through the group Međimurski plac and web stores of private manufacturers. The results can be used for further research, to help manufacturers to increase sales of less recognized products among consumers and to improve online services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:686766
Study programmeTitle: Agribusiness and Rural Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-15 07:10:27