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master's thesis
Primjena online alata u upravljanju prodajom na poljoprivrednim gospodarstvima
Zagreb: University of Zagreb, Faculty of Agriculture, 2021. urn:nbn:hr:204:028242
Greblo, Veronika
University of Zagreb
Faculty of Agriculture
Management and Rural Entrepreneurship

Institutional repository: Repository Faculty of Agriculture University of Zagreb

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Greblo, V. (2021). Primjena online alata u upravljanju prodajom na poljoprivrednim gospodarstvima (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:028242

Greblo, Veronika. "Primjena online alata u upravljanju prodajom na poljoprivrednim gospodarstvima." Master's thesis, University of Zagreb, Faculty of Agriculture, 2021. https://urn.nsk.hr/urn:nbn:hr:204:028242

Greblo, Veronika. "Primjena online alata u upravljanju prodajom na poljoprivrednim gospodarstvima." Master's thesis, University of Zagreb, Faculty of Agriculture, 2021. https://urn.nsk.hr/urn:nbn:hr:204:028242

Greblo, V. (2021). 'Primjena online alata u upravljanju prodajom na poljoprivrednim gospodarstvima', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 08 January 2025, https://urn.nsk.hr/urn:nbn:hr:204:028242

Greblo V. Primjena online alata u upravljanju prodajom na poljoprivrednim gospodarstvima [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2021 [cited 2025 January 08] Available at: https://urn.nsk.hr/urn:nbn:hr:204:028242

V. Greblo, "Primjena online alata u upravljanju prodajom na poljoprivrednim gospodarstvima", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:204:028242

Metadata
TitlePrimjena online alata u upravljanju prodajom na poljoprivrednim gospodarstvima
Title (english)Use of online tools in sales management in agriculture
AuthorVeronika Greblo
MentorJosip Juračak (mentor)
Committee memberJosip Juračak (predsjednik povjerenstva)
Committee memberŽeljka Mesić (član povjerenstva)
Committee memberVesna Očić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Management and Rural Entrepreneurship)
Zagreb
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Upravljanje prodajom važan je segment menadžmenta koji izravno utječe na prihode. Pandemija COVID-19 promijenila je uvjete poslovanja i cijeli svijet prebacila u digitalnu sferu. Poljoprivredni proizvođači su prisiljeni tražiti nove kanale prodaje, gdje se elektronička trgovina nametnula kao idealno rješenje. Glavni cilj ovog diplomskog rada jest utvrditi koje od postojećih online alata (platformi, aplikacija, web stranica, društvenih mreža) i za koje prodajne korake koriste poljoprivredna gospodarstva u Hrvatskoj. Za prikupljanje podataka bit će provedene dvije ankete na uzorku poljoprivrednih proizvođača i online trgovaca iz cijele Hrvatske. Na temelju prikupljenih podataka zaključeno je kako se većina proizvođača koji su sudjelovali u anketi prilagodila e-prodaji, te će u većini nastaviti koristiti online alate u procesu prodaje. Pandemija COVID-19 je potaknula ljude na veće korištenje online alata u prodaji, koji su dobili više pozitivnih nego negativnih komentara. K tome online trgovine su prepoznate kao prigoda u plasiranju i prodaji poljoprivredno-prehrambenih proizvoda. Unatoč negativnom utjecaju pandemije, 20% ispitanika je odgovorilo da su im prihodi od prodaje za porasli u odnosu na razdoblje prije pandemije, dok je kod 49,2% ispitanika prihod od prodaje ostao isti, što govori o dobroj sposobnosti prilagodbe poljoprivrednika i prodavatelja poljoprivrednih proizvoda u Hrvatskoj. Nakon pandemije očekuje se da će gospodarstva koristiti oba kanala prodaje, tradicionalni i online kanal prodaje svojih proizvoda. Tim načinom prodaje poljoprivredni proizvođači domaće hrane moći će očekivati povećanje prodaje i veće prihode u poslovanju.
Abstract (english)
Sales management is an important area of management that directly affects sales. The pandemic COVID -19 has changed business conditions and shifted the whole world into the digital sphere. Farmers are forced to look for new distribution channels and e-commerce has proved to be an ideal solution. The main objective of this work is to find out which of the existing online tools (platforms, applications, websites, social networks) and for which sales steps are used by farmers in Croatia. In order to collect data, two surveys were conducted among a sample of agricultural producers and online retailers from Croatia. Based on the data collected, it was found that most producers who participated in the survey have adapted to electronic sales and most will continue to use online tools in the sales process. The pandemic COVID -19 has prompted farmers to use online tools in sales more, which have received more positive comments than negative ones. In addition, online stores are recognized as an opportunity for the placement and sale of agricultural and nutritional products. Despite the negative impact of the pandemic, 20% of respondents indicated that their sales increased compared to the pre-pandemic period, while for 49.2% of respondents sales remained the same, indicating a good adaptability of farmers and sellers of agricultural products in Croatia. After the pandemic, economies are expected to use both sales channels, traditional and online sales of their products. By selling in this way, domestic food producers can expect an increase in sales and higher business revenues.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:028242
Study programmeTitle: Agribusiness and Rural Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-12-23 08:35:19