Rural tourism is a form of selective tourism that is a response to mass tourism and seeks to satisfy the wishes of individuals. Mass tourism has reached the point of saturation, both in terms of tourist demand and supply. The tourist market is therefore looking for new ways of spending free time, and modern tourists are driven by the desire to get to know their domiciles, and the search for autochthonous values and ways of life. This paper follows the idea of Matea Tuđa self-sufficient agricultural farm under the future name "Dalmatius". The aim of the paper is to analyze the state of rural tourism in the surroundings of the village of Prović, which is located near the town of Benkovac in Zadar County. Also, one of the specific goals is to create a marketing strategy for OPG "Dalmatius". The paper describes the offer of rural tourism in the town of Benkovac and its surroundings, explains the legal regulations and financing options of OPG "Dalmatius". With the help of interviews and SWOT analysis, the marketing goal, mix, positioning and implementation were designed. The results of the research showed that there is great potential in the form of rural tourism in the town of Benkovac and the surrounding villages, but a lot of effort is still needed to make it come to life because it is in the shadow of the coast.