The Old town plain on the Island of Hvar is a landscape of exceptional value – it's value is recognized and acknowelodged as the best preserved example of the ancient Greek agricultural parcelling in the Mediterranean and as an example of tradition and traditional relationship between man and the environment with 2400 years of agricultural continuity. This value is recognized by UNESCO (United Nations Educational, Scientific and Cultural Organization), and the Plain was included in the World Heritage List in 2008. as a cultural landscape. In the case of Old town Plain the given protection was sometimes understood and managerd partialy by the aouthorites - so the current protection practice is proven to be inadequate because more then not it concentrates on conservation of individual localities, At the same time the reactivation of neglected agricultural traditions is addressed marginally which leads to threat the protected values, which is primarily manifested in visual degradation, disappearance of a number of elements of cultural heritage and agricultural practices. It can be said that the existing model of protection and its implementation still do not give the desired results, and the reason is most likely the lack of experience in protection and management of agricultural landscapes, as well as the lack of landscape plans in spatial planning documentation. This paper examines the needs and possibilities of comprehensive protection and management of the space and functions of the Old Town field and in this context, studying the existing models of protection and management of cultural (rural) landscapes and landscapes in general, within the legislation of the Republic of Croatia and selected examples of European countries with the recognition of landscape policies (protection, planning, management) practice. After the analysis of different models of protection and management of valuable landscapes, significant instruments that are adequate for managing problems in cases of cultural and rural landscapes were selected. Also a conceptual hodogram was drawn up in representation of the project of revitalizing the rural cultural landscape of Stari Grad Field in Hvar.