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master's thesis
Uloga održivog pakiranja u odabirima potrošača pri kupnji hrane
Zagreb: University of Zagreb, Faculty of Agriculture, 2023. urn:nbn:hr:204:850679
Salihbegović, Ian Alija
University of Zagreb
Faculty of Agriculture
Marketing and Innovation in Agribusiness

Institutional repository: Repository Faculty of Agriculture University of Zagreb

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Salihbegović, I. A. (2023). Uloga održivog pakiranja u odabirima potrošača pri kupnji hrane (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:850679

Salihbegović, Ian Alija. "Uloga održivog pakiranja u odabirima potrošača pri kupnji hrane." Master's thesis, University of Zagreb, Faculty of Agriculture, 2023. https://urn.nsk.hr/urn:nbn:hr:204:850679

Salihbegović, Ian Alija. "Uloga održivog pakiranja u odabirima potrošača pri kupnji hrane." Master's thesis, University of Zagreb, Faculty of Agriculture, 2023. https://urn.nsk.hr/urn:nbn:hr:204:850679

Salihbegović, I. A. (2023). 'Uloga održivog pakiranja u odabirima potrošača pri kupnji hrane', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:204:850679

Salihbegović IA. Uloga održivog pakiranja u odabirima potrošača pri kupnji hrane [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2023 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:204:850679

I. A. Salihbegović, "Uloga održivog pakiranja u odabirima potrošača pri kupnji hrane", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:204:850679

Metadata
TitleUloga održivog pakiranja u odabirima potrošača pri kupnji hrane
Title (english)The role of sustainable packaging in consumer choices when purchasing food
AuthorIan Alija Salihbegović
MentorŽeljka Mesić (mentor)
Committee memberŽeljka Mesić (predsjednik povjerenstva)
Committee memberMarina Tomić Maksan (član povjerenstva)
Committee memberMarina Štambuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Marketing and Innovation in Agribusiness)
Zagreb
Defense date and country2023-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Cilj ovoga istraživanja bio je utvrditi važnost održivog pakiranja u odabiru potrošača pri kupnji hrane te utvrditi potrošačke navike i stavove o održivom pakiranju hrane. Anketno istraživanje provedeno je online putem na uzorku od 163 ispitanika. Rezultati istraživanja pokazali su da je gotovo 80% ispitanika upoznato sa pojmom održivog pakiranja. Ispitanicima je održivo pakiranje važno prilikom kupovine hrane ali nije presudno. Najviše kupuju voće i povrće sa održivim pakiranjem u supermarketima ili na tržnicama. Smanjenje otpada i zaštita okoliša smatra se iznimno važnom od strane ispitanika te se također slažu s izjavom da su svjesni negativnog utjecaja ne održivog pakiranja na okoliš. Ispitanici iznimno vrednuju jednostavnost i učinkovitost održivog pakiranja te njegov smanjen negativni utjecaj na okoliš. Rezultati ukazuju da su potrošači veoma svjesni važnosti održivog pakiranja hrane te su njihovi stavovi prema kupovini hrane s održivim pakiranjem većinom pozitivni.
Abstract (english)
The aim of this research was to determine the importance of sustainable packaging in the choices of consumers when buying food and to determine consumer habits and attitudes about sustainable food packaging. The survey was conducted online on a sample of 163 respondents. The results of the survey showed that almost 80% of respondents are familiar with the term sustainable packaging. For respondents, sustainable packaging is important when buying food, but it is not decisive. They mostly buy fruits and vegetables with sustainable packaging in supermarkets or markets. Waste reduction and environmental protection are considered extremely important by the respondents, and they also agree with the statement that they are aware of the negative impact of non-sustainable packaging on the environment. Respondents highly appreciate the simplicity and efficiency of sustainable packaging and reduced negative impact on the environment. The results indicate that consumers are very aware of the importance of sustainable food packaging and their attitudes towards buying food with sustainable packaging are mostly positive.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:850679
Study programmeTitle: Agribusiness and Rural Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-19 10:43:45