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Professional paper - Review paper
Proizvodnja i trženje povrća u vrijeme pandemije Covid-19
Glasnik Zaštite Bilja, 44. (2021), 6.; 24-31. https://doi.org/10.31727/gzb.44.6.3
Grgić, Ivo; Beinrauch, Goran

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Grgić, I. & Beinrauch, G. (2021). Proizvodnja i trženje povrća u vrijeme pandemije Covid-19. Glasnik Zaštite Bilja, 44.. (6.), 24-31. doi: 10.31727/gzb.44.6.3

Grgić, Ivo and Goran Beinrauch. "Proizvodnja i trženje povrća u vrijeme pandemije Covid-19." Glasnik Zaštite Bilja, vol. 44., no. 6., 2021, pp. 24-31. https://doi.org/10.31727/gzb.44.6.3

Grgić, Ivo and Goran Beinrauch. "Proizvodnja i trženje povrća u vrijeme pandemije Covid-19." Glasnik Zaštite Bilja 44., no. 6. (2021): 24-31. https://doi.org/10.31727/gzb.44.6.3

Grgić, I. and Beinrauch, G. (2021) 'Proizvodnja i trženje povrća u vrijeme pandemije Covid-19', Glasnik Zaštite Bilja, 44.(6.), pp. 24-31. doi: 10.31727/gzb.44.6.3

Grgić I, Beinrauch G. Proizvodnja i trženje povrća u vrijeme pandemije Covid-19. Glasnik Zaštite Bilja [Internet]. 2021 [cited 2024 December 21];44.(6.):24-31. doi: 10.31727/gzb.44.6.3

I. Grgić and G. Beinrauch, "Proizvodnja i trženje povrća u vrijeme pandemije Covid-19", Glasnik Zaštite Bilja, vol. 44., no. 6., pp. 24-31, 2021. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:204:187470. [Accessed: 21 December 2024]

Metadata
Title (croatian)Proizvodnja i trženje povrća u vrijeme pandemije Covid-19
Title (english)Vegetable production and marketing during Covid-19 pandemic
AuthorIvo Grgić
AuthorGoran Beinrauch https://orcid.org/0000-0001-9332-1804
Author's institutionUniversity of Zagreb
Faculty of Agriculture
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract (croatian)
Republika Hrvatska je veliki neto uvoznik povrća i prerađevina od povrća. Iako raspolaže odličnim prirodnim uvjetima za proizvodnju na otvorenom, ali i u staklenicima i plastenicima, to nije niti približno iskorišteno. Kriza izazvana pandemijom Covid-19 značajno je utjecala na tržne tokove povrća te se sve više naglašava važnost kratkih lanaca opskrbe. Primjena ovog oblika trženja je posebice naglašena kod opskrbe potrošača većih hrvatskih gradova. Veća primjena ovog opskrbnog kanala je ograničena malim količinama pojedinih proizvođača te se rješenje treba tražiti u njihovoj većoj poslovnoj povezanosti, ali i većem korištenju suvremenih alatki tržnog komuniciranja, kao što su internetske stranice, elektronička pošta (mail) i društvene mreže. Do ovih rezultata se došlo u istraživanju provedenom u drugoj polovici prosinca 2020. godine u kojem su sudjelovale 104 osobe iz 57 naselja Hrvatske.
Abstract (english)
The import of vegetables and vegetable products is high in the Republic of Croatia. Although there are excellent natural conditions for open-field production of vegetablesand greenhouse production, it is not nearly exploited. The importance of short supply chains is increasingly emphasized, as the crises caused by the Covid-19 pandemic have significantly affected the market flows of vegetables. The use of this kind of marketing is especially emphasized in the large Croatian cities' consumer supply. The greater use of this supply channel is limited by the small quantities of products from some producers and the solution has to be their better business links, and better use of modern tools of market communication – the internet, mail, social networks. These results are also from the Survey conducted in the second half of December 2020, with the participation of 104 persons from 57 towns and villages in Croatia.
Keywords (croatian)
Keywords (english)
Languagecroatian
Publication typeProfessional paper - Review paper
Publication statusPublished
Peer reviewPeer review - domestic
Publication versionPublished version
Journal titleGlasnik Zaštite Bilja
Numberingvol. 44., no. 6., pp. 24-31
p-ISSN0350-9664
e-ISSN2584-3265
DOIhttps://doi.org/10.31727/gzb.44.6.3
URN:NBNurn:nbn:hr:204:187470
Publication2021
Document URLhttps://hrcak.srce.hr/267633
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2024-02-13 11:57:54