Rural tourism plays a key role in the sustainable development of rural areas, fostering economic growth, cultural heritage preservation, and environmental protection. The village of Novigrad na Dobri, with its rich history and natural beauty, possesses significant potential for rural tourism development. The aim of this study is to explore the possibilities for rural tourism development in Novigrad na Dobri, with a focus on creating a business plan for the "Utvrda" restaurant and excursion site. Through interviews with local residents and family farms, a SWOT analysis, and financial planning, this study provides a comprehensive insight into the project's potential.The SWOT analysis highlights strengths such as an attractive location and a diverse menu, while weaknesses include seasonality and high initial investment costs. Interviews indicated strong support from the local community for the project. Financial analysis suggests the project's feasibility, with a positive net present value and a 15% rate of return.The concept of the "Utvrda" restaurant and excursion site in Novigrad na Dobri is both feasible and profitable, contingent upon effective management, a high-quality marketing strategy, and collaboration with local stakeholders. This project has the potential not only to revitalize the old fortress but also to contribute to the sustainable development of the entire community.