Konavle has been known for centuries as a rural agricultural area in the far south of the Republic of Croatia, but in the last 15 years, the perception of Konavle has changed. Konavle is strongly developing as a region of developed rural tourism, especially agrotourism. This is conditioned by the significant resources that enable a change in the economic concept. Favorable geografhic location, an attractive landscape, a rich cultural heritage and a favorable structure of the local population were the basic prerequisites that influenced the beginning of the development of rural tourism. Since the end of the 80s, families from Konavle began to open their homes to visitors. The most significant impetus for the development of rural tourism was given by the Udruga Agroturizam Konavle, which since 2010 actively and systematically educates and supports the local population, organizes events that promote the development of rural tourism and creates a positive and encouraging atmosphere. Despite numerous potentials, the traditional and closed countryside has significant limitations, and the development of agritourism is threatened by numerous obstacles. This paper describes the development and offer of rural tourism and agrotourism in Konavle and explores the possibilities and limitations of further development.