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undergraduate thesis
Terorija poticaja u agroekonomskim istraživanjima
Zagreb: University of Zagreb, Faculty of Agriculture, 2024. urn:nbn:hr:204:787747
Ivković, Petra
University of Zagreb
Faculty of Agriculture
Management and Rural Entrepreneurship

Institutional repository: Repository Faculty of Agriculture University of Zagreb

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Ivković, P. (2024). Terorija poticaja u agroekonomskim istraživanjima (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:787747

Ivković, Petra. "Terorija poticaja u agroekonomskim istraživanjima." Undergraduate thesis, University of Zagreb, Faculty of Agriculture, 2024. https://urn.nsk.hr/urn:nbn:hr:204:787747

Ivković, Petra. "Terorija poticaja u agroekonomskim istraživanjima." Undergraduate thesis, University of Zagreb, Faculty of Agriculture, 2024. https://urn.nsk.hr/urn:nbn:hr:204:787747

Ivković, P. (2024). 'Terorija poticaja u agroekonomskim istraživanjima', Undergraduate thesis, University of Zagreb, Faculty of Agriculture, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:204:787747

Ivković P. Terorija poticaja u agroekonomskim istraživanjima [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2024 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:204:787747

P. Ivković, "Terorija poticaja u agroekonomskim istraživanjima", Undergraduate thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:204:787747

Metadata
TitleTerorija poticaja u agroekonomskim istraživanjima
Title (english)Nudge theory in agricultural economic research
AuthorPetra Ivković
MentorTajana Čop (mentor)
Committee memberTajana Čop (predsjednik povjerenstva)
Committee memberMagdalena Zrakić Sušac (član povjerenstva)
Committee memberDamir Kovačić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Management and Rural Entrepreneurship)
Zagreb
Defense date and country2024-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Bihevioralna ekonomija, koristi se kako bi se bolje razumjelo ljudsko ponašanje, osobito u kontekstu donošenja odluka, uključujući osobne emocije i ograničenja. U okviru bihevioralne ekonomije javlja se i pojam „nudge“ ili poticaj koji se odnosni na suptilne intervencije čiji je cilj utjecati na odluke i ponašanje pojedinaca na način koji je u skladu sa njihovim dugoročnim ciljevima. Problem koji ovaj rad istražuje odnosi se na nedovoljno istražene poticaje, koji bi mogli potaknuti poljoprivrednike na usvajanje održivih poljoprivrednih praksi i potrošače u promjeni potrošačkih navika. Osnovni cilj ovog rada je istražiti poticaje u agroekonomskim istraživanjima na temelju pregleda literature u posljednjih pet godina, te pružiti smjernice za kreiranje boljih poticajnih strategija ili intervencija. Kao neki od poticajnih intervencija navode se prilagodba informacija, jednostavnost izbora, personalizacija poruka i nagrade.
Abstract (english)
Behavioral economics is used to better understand human behavior, especially in the context of decision-making, including personal emotions and constraints. In behavioral economics, the concept of "nudge" refers to subtle interventions aimed at influencing individuals' decisions and behaviors in a manner that aligns with their long-term goals. The problem this paper investigates relates to the insufficiently explored incentives that could encourage farmers to adopt sustainable agricultural practices and consumers to change their consumption habits. The main objective of this paper is to examine nudge incentives in agricultural economics research based on a literature review of the last five years and to provide guidelines for the development of better nudge strategies or interventions. The customization of information, the simplicity of choice, the personalization of messages and the rewards are mentioned as some of the nudge interventions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:787747
Study programmeTitle: Agricultural Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2024-11-27 07:45:21