prikaz prve stranice dokumenta Empirijsko određivanje cijene gina pomoću ispitivanja potrošača
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undergraduate thesis
Empirijsko određivanje cijene gina pomoću ispitivanja potrošača
Zagreb: University of Zagreb, Faculty of Agriculture, 2024. urn:nbn:hr:204:283348
Coha, Albert
University of Zagreb
Faculty of Agriculture
Marketing and Innovation in Agribusiness

Institutional repository: Repository Faculty of Agriculture University of Zagreb

Cite this document

Coha, A. (2024). Empirijsko određivanje cijene gina pomoću ispitivanja potrošača (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:283348

Coha, Albert. "Empirijsko određivanje cijene gina pomoću ispitivanja potrošača." Undergraduate thesis, University of Zagreb, Faculty of Agriculture, 2024. https://urn.nsk.hr/urn:nbn:hr:204:283348

Coha, Albert. "Empirijsko određivanje cijene gina pomoću ispitivanja potrošača." Undergraduate thesis, University of Zagreb, Faculty of Agriculture, 2024. https://urn.nsk.hr/urn:nbn:hr:204:283348

Coha, A. (2024). 'Empirijsko određivanje cijene gina pomoću ispitivanja potrošača', Undergraduate thesis, University of Zagreb, Faculty of Agriculture, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:204:283348

Coha A. Empirijsko određivanje cijene gina pomoću ispitivanja potrošača [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2024 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:204:283348

A. Coha, "Empirijsko određivanje cijene gina pomoću ispitivanja potrošača", Undergraduate thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:204:283348

Metadata
TitleEmpirijsko određivanje cijene gina pomoću ispitivanja potrošača
Title (english)Empirical determination of gin price through consumer surveys
AuthorAlbert Coha
MentorDamir Kovačić (mentor)
Committee memberDamir Kovačić (predsjednik povjerenstva)
Committee memberŽeljka Mesić (član povjerenstva)
Committee memberTajana Čop (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Marketing and Innovation in Agribusiness)
Zagreb
Defense date and country2024-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Cilj je rada bio utvrditi cjenovnu spremnost potrošača gina na zagrebačkom tržištu. Provedeno je online anketno ispitivanje na uzorku od 102 potrošača gina. Na temelju podataka o cijenama i količinama izračunata je empirijska funkcija potražnje za gin. Na zagrebačkom tržištu je moguće diferencirati cijenu gina prema potrošačkim odsječcima. Trećina ispitanika spremna je platiti premijsku cijenu za domaći gin od 40 EUR/0,7L i više. Međutim, radi se o kupnji za posebne prigode. Rezultati istraživanja daju informacijsku podlogu za određivanje cjenovne strategije domaćim proizvođačima gina.
Abstract (english)
The aim of the work was to determine the willingness to pay of gin consumers in the Zagreb market. An online survey was conducted on a sample of 102 gin consumers. Based on price and quantity data, an empirical demand function for gin was calculated. In the Zagreb market, it is possible to differentiate the price of gin according to consumer segments. A third of respondents are willing to pay a premium price of 40 EUR/0.7L or more for domestic gin. However, this is typically a special occasion purchase. The results of the research provide an informational basis for determining the pricing strategy for domestic gin producers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:283348
Study programmeTitle: Agricultural Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-13 12:36:42