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master's thesis
Spajanje kao strategija jačanja konkurentnosti na tržištu
Zagreb: University of Zagreb, Faculty of Agriculture, 2017. urn:nbn:hr:204:080268
Bedić, Martin
University of Zagreb
Faculty of Agriculture
Management and Rural Entrepreneurship

Institutional repository: Repository Faculty of Agriculture University of Zagreb

Cite this document

Bedić, M. (2017). Spajanje kao strategija jačanja konkurentnosti na tržištu (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:080268

Bedić, Martin. "Spajanje kao strategija jačanja konkurentnosti na tržištu." Master's thesis, University of Zagreb, Faculty of Agriculture, 2017. https://urn.nsk.hr/urn:nbn:hr:204:080268

Bedić, Martin. "Spajanje kao strategija jačanja konkurentnosti na tržištu." Master's thesis, University of Zagreb, Faculty of Agriculture, 2017. https://urn.nsk.hr/urn:nbn:hr:204:080268

Bedić, M. (2017). 'Spajanje kao strategija jačanja konkurentnosti na tržištu', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:204:080268

Bedić M. Spajanje kao strategija jačanja konkurentnosti na tržištu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2017 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:204:080268

M. Bedić, "Spajanje kao strategija jačanja konkurentnosti na tržištu", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:204:080268

Metadata
TitleSpajanje kao strategija jačanja konkurentnosti na tržištu
Title (english)Merging as a business strategy for strengthening competitiveness
AuthorMartin Bedić
MentorBranka Šakić Bobić (mentor)
Committee memberBranka Šakić Bobić (predsjednik povjerenstva)
Committee memberVesna Očić (član povjerenstva)
Committee memberDaniel Matulić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Management and Rural Entrepreneurship)
Zagreb
Defense date and country2017-12-08, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Spajanje kao poslovna strategija omogućuje tvrtkama postizanje veće produktivnosti, izlazak na nova tržišta, povećanje tržišnog udjela te vertikalnu integraciju. Takva strategija dovodi do jačanja kompanija i njihove konkurentnosti na globalnom tržištu. Kompanija koja se analizirala u ovom radu jest hrvatska tvrtka Cromaris d.d., trenutno najveći domaći proizvođač bijele ribe. Prikazali su se rezultati strategije spajanja koja je provedena kako bi ta tvrtka nastala, kakav je imala utjecaj na poslovanje te koliko je vremena bilo potrebno za kompletnu konsolidaciju spojenih tvrtki. Cilj rada bio je prikazati utjecaj spajanja na konkurentnost i poslovne rezultate jedne kompanije iz prehrambenog sektora. Uz primjenu studije slučaja, analizom izabrane kompanije iz sektora marikulture identificirani su pozitivni učinci spajanja. Ti učinci očituju se u financijskoj analizi tvrtke kroz povećanje obujma proizvodnje, visoku dobit i dobre financijske pokazatelje.
Abstract (english)
Merging as a business strategy enables companies to achieve greater productivity, accessing new markets, increasing market share and vertical integration. Such a strategy leads to strengthening of companies and their competitiveness on the global market. The company analyzed in this paper is a Croatian company Cromaris d.d., currently the largest domestic producer of white fish. The paper has shown results of the merge strategy being implemented to make this company appear, what impact it had on business and how much time it took for complete consolidation of the merged companies. The objective of the paper was to show the impact of merging strategies on competitiveness and business results of a food company. By applying a case study, analysis of a selected company in the mariculture sector identified positive effects of the merger. These effects are reflected in the company's financial analysis through increased volume of production, high profitability and good financial performance indicators.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:080268
Study programmeTitle: Agribusiness and Rural Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-16 10:11:47