The diploma thesis entitled "Ma, ljubav je boja" was created using the technique of classic 2D animation on paper together with 2D digital animation. In the foreground, he follows a love relationship between two people, the obstacles it carries, and asks us questions about what our life would look like in a world without color (or without love), putting the motif of color in direct correspondence with the emotion of love. The work consists of the entire process of making an animated film, from the idea, creation of characters and visual identity, animation, sound design, production and post-production. Going through all the stages of production, I come across various questions and obstacles in solving compositions, character development and technical aspects of how to achieve a certain effect. The film required me to be constantly present in thinking, changes in the approach of one element that directly affects the entirety of the content, and learning and upgrading my own knowledge in order to realize it as well as possible.