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master's thesis
Narativ utjecajnih javnih osoba o COVID-19 virusu na društvenim mrežama
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. urn:nbn:hr:251:627052
Lukač, Josip
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Institutional repository: Repository of the Academy of Arts and Culture in Osijek

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Lukač, J. (2022). Narativ utjecajnih javnih osoba o COVID-19 virusu na društvenim mrežama (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:627052

Lukač, Josip. "Narativ utjecajnih javnih osoba o COVID-19 virusu na društvenim mrežama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:627052

Lukač, Josip. "Narativ utjecajnih javnih osoba o COVID-19 virusu na društvenim mrežama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:627052

Lukač, J. (2022). 'Narativ utjecajnih javnih osoba o COVID-19 virusu na društvenim mrežama', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:627052

Lukač J. Narativ utjecajnih javnih osoba o COVID-19 virusu na društvenim mrežama [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:251:627052

J. Lukač, "Narativ utjecajnih javnih osoba o COVID-19 virusu na društvenim mrežama", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:627052

Metadata
TitleNarativ utjecajnih javnih osoba o COVID-19 virusu na društvenim mrežama
Title (english)The narrative of influential public figures about the COVID-19 virus on social media
AuthorJosip Lukač
MentorMarina Đukić (mentor)
Committee memberMarina Đukić (predsjednik povjerenstva)
Committee memberTatjana Ileš (član povjerenstva)
Committee memberLuka Alebić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Komunikacija je u zdravstvenom sektoru zbog globalne pandemije COVID-19 virusa prešla u krizni model komuniciranja. Novi je virus prvi put identificiran u prosincu 2019. godine, dok je Svjetska zdravstvena organizacija (WHO) proglasila izvanredno javnozdravstveno stanje od međunarodnog značaja 30. siječnja 2020. i pandemiju 11. ožujka 2020. Ono što se kroz ovaj rad želi postići jest istražiti postoji li utjecaj javnih osoba na narativ u široj javnosti te ako postoji, kakav je taj utjecaj i može li utjecati na napore javnih zdravstvenih ustanova da obavljaju svoje dužnosti za vrijeme pandemije. Uz navedeni cilj istraživanja u vidu ovoga istraživanja analizirat ćemo podatke anketiranja koje je provedeno na Facebooku. Također će se analizirati objave utjecajnih javnih osoba na društvenoj mreži Facebook tijekom COVID-19 pandemije. Nakon analize prikupljene podatke postavit ćemo u širi kontekst javnog diskursa i usporediti ih kako bi postigli cilj istraživanja.
Abstract (english)
Due to the global pandemic of the COVID-19 virus, communication in the health sector has turned into a mostly crisis mode of communication. The new virus was first identified in December 2019, while the World Health Organization (WHO) declared a public health emergency of international concern on January 30, 2020, and a pandemic on March 11, 2020. What this paper aims to achieve is to investigate whether there is an influence of public figures on the narrative in the general public, and if there is, what that influence is and whether it can affect the efforts of public health institutions to perform their duties during the pandemic. In addition to the stated goal of the research in the form of this research, we will analyze the survey data that was conducted on Facebook. Posts by influential public figures on the Facebook social network during the COVID-19 pandemic will also be analyzed. After the analysis, we will place the collected data in the wider context of public discourse and compare them in order to achieve the goal of the research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:627052
Study programmeTitle: MA in Media and Public Relations (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistrica medija i odnosa s javnošću (magistar/magistrica medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-25 10:16:18