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undergraduate thesis
Uloga odnosa s javnošću u filmskoj industriji
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. urn:nbn:hr:251:847444
Puljak, Filip
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Institutional repository: Repository of the Academy of Arts and Culture in Osijek

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Puljak, F. (2023). Uloga odnosa s javnošću u filmskoj industriji (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:847444

Puljak, Filip. "Uloga odnosa s javnošću u filmskoj industriji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:847444

Puljak, Filip. "Uloga odnosa s javnošću u filmskoj industriji." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:847444

Puljak, F. (2023). 'Uloga odnosa s javnošću u filmskoj industriji', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:847444

Puljak F. Uloga odnosa s javnošću u filmskoj industriji [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:251:847444

F. Puljak, "Uloga odnosa s javnošću u filmskoj industriji", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:847444

Metadata
TitleUloga odnosa s javnošću u filmskoj industriji
Title (english)The role of public relations in the film industry
AuthorFilip Puljak
MentorLuka Alebić (mentor)
MentorSnježana Barić-Šelmić (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Odnosi s javnošću relativno su nova znanost iako njezini korijeni po nekim mišljenjima sežu u daleku prošlost. Najpriznatije je razumijevanje odnosa s javnošću da upravljaju komunikacijom između organizacije i njezinih javnosti. Prisutne su brojne metode i tehnike kojima se stručnjaci u odnosima s javnošću služe kako bi organizacija dobila pozitivan dojam kod ciljane javnosti. Film i filmska industrija nastaju gotovo simultano. Čovjeku nije dugo trebalo da shvati kako unovčiti novi izum filma te pokrenuti čitavu industriju s istim. Hollywood je vodeća filmska industrija. SAD je koristio filmove u svrhu nametanja novih vrijednosti i javnog mnijenja. Odnosi s javnošću u filmskoj industriji česta su stvar. Njihova je uloga u glavnini promovirati i film predstaviti što većem broju ljudi. Cilj je postići veliki publicitet. Primjer dobrog i uspješnog PR-a (engl. public relations) serija je filmova „Deadpool“. Marketing i PR tim na tom su se filmu koristili brojnim metodama kojima su proširili glas o filmu na globalnoj razini koristeći se tehnikama poput newsjackinga i zaposjedanja popularne kulture.
Abstract (english)
Public Relations is a relatively new field of science, although some opinions suggest its roots date back to ancient times. The most recognized understanding of Public Relations is that they manage communication between an organization and its public. Numerous methods and techniques are employed by PR professionals to create a positive impression of the organization among its target audience. The film and movie industry emerged almost simultaneously. It didn't take long for humans to realize how to monetize the new invention of film and kickstart an entire industry with it. Hollywood is the leading film industry, and the United States has used films to impose new values and shape public opinion.Public Relations in the film industry are common practice. Their main role is to promote and present the film to as many people as possible, aiming to achieve significant publicity. An example of effective and successful PR is the "Deadpool" film series. The marketing and PR team for that film employed numerous methods to spread the word about the movie globally, using techniques such as newsjacking and infiltrating popular culture.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:847444
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-26 14:45:18