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undergraduate thesis
Pregovaranje kao poslovna komunikacija menadžera
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. urn:nbn:hr:251:036651
Salai, Rebeka
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Salai, R. (2023). Pregovaranje kao poslovna komunikacija menadžera (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:036651

Salai, Rebeka. "Pregovaranje kao poslovna komunikacija menadžera." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:036651

Salai, Rebeka. "Pregovaranje kao poslovna komunikacija menadžera." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:036651

Salai, R. (2023). 'Pregovaranje kao poslovna komunikacija menadžera', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 31 July 2024, https://urn.nsk.hr/urn:nbn:hr:251:036651

Salai R. Pregovaranje kao poslovna komunikacija menadžera [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 July 31] Available at: https://urn.nsk.hr/urn:nbn:hr:251:036651

R. Salai, "Pregovaranje kao poslovna komunikacija menadžera", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:036651

Metadata
TitlePregovaranje kao poslovna komunikacija menadžera
Title (english)Negotiation as a business communication of manager
AuthorRebeka Salai
MentorDamir Šebo (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Pregovaranje je neizostavan dio svakodnevice, pa tako i poslovnog svijeta. Pregovaračke vještine menadžera se smatraju preduvjetom pregovora koji uvelike utječe na kvalitetu ishoda pregovaranja. U radu će se analizirati pregovaranje u teoriji te proces, strategije, elementi i taktike pregovaranja čije je razumijevanje ključno za pozitivan ishod pregovaranja. U radu se ističe kako menadžer mora biti vješt u komunikacijskim vještinama kako bi potaknuo sugovornika na jednako razmišljanje. Nadalje, analizirat će se pregovarači, njihovi glavni ciljevi i metode kojima se koriste te sama podjela pregovaračkih timova. Važno je navesti utjecaj kulture na poslovno pregovaranje i važnost pregovaračkih stilova s kojima se susrećemo u procesu pregovaranja. Također, uspoređuje se poslovno pregovaranje u Hrvatskoj s američkim stilom i etikom rada. Neizostavno je, u radu, spomenuti Hofstedovu metodu kulturnih razlika te naglasiti kako podaci o problematici i rezultati istraživanja poslovnog pregovaranja, prema navedenoj metodi, nisu dovoljno proučeni.
Abstract (english)
Negotiation is an indispensable part of everyday life, including the business world. Managers' negotiating skills are considered a prerequisite for negotiations that greatly affect the quality of negotiation outcomes. The paper will analyze negotiation in theory, process, strategies, elements and tactics of negotiation whose understanding is crucial for a positive outcome of negotiation. The paper points out that a manager must be skilled in communication skills in order to encourage the interlocutor to think equally. Furthermore, negotiators, their main objectives and methods of use and the division of negotiating teams themselves will be analysed. It is important to cite the impact of culture on business negotiation and the importance of the negotiating styles we encounter in the negotiation process. It also compares business negotiation in Croatia with american style and ethics of work. It is inevitable to mention Hofsted's method of cultural differences in the paper, and to emphasize that the data on the issue and the results of the business negotiation research according to this method have not been sufficiently studied.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:036651
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-26 15:20:59