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master's thesis
Odnosi s javnošću - društveno odgovorno poslovanje tvrtke McDonald's
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. urn:nbn:hr:251:663178
Lukačić, Nives
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Lukačić, N. (2023). Odnosi s javnošću - društveno odgovorno poslovanje tvrtke McDonald's (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:663178

Lukačić, Nives. "Odnosi s javnošću - društveno odgovorno poslovanje tvrtke McDonald's." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:663178

Lukačić, Nives. "Odnosi s javnošću - društveno odgovorno poslovanje tvrtke McDonald's." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:663178

Lukačić, N. (2023). 'Odnosi s javnošću - društveno odgovorno poslovanje tvrtke McDonald's', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:663178

Lukačić N. Odnosi s javnošću - društveno odgovorno poslovanje tvrtke McDonald's [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:251:663178

N. Lukačić, "Odnosi s javnošću - društveno odgovorno poslovanje tvrtke McDonald's", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:663178

Metadata
TitleOdnosi s javnošću - društveno odgovorno poslovanje tvrtke McDonald's
Title (english)Public relations - corporate social responsibility of McDonald's
AuthorNives Lukačić
MentorIva Buljubašić (mentor)
MentorSnježana Barić-Šelmić (komentor)
Committee memberIva Buljubašić (predsjednik povjerenstva)
Committee memberLuka Alebić (član povjerenstva)
Committee memberMarija Šain (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Brojni su faktori koji utječu na uspješnost poslovanje neke tvrtke, a njezina javnost jedna je od temeljnih značajki korporacije koja utječe na to kako će tvrtka poslovati pri čemu se poseban naglasak stavlja na društvenu percepciju. U ovome se radu obrađuje tema društveno odgovornoga poslovanja tvrtke Mcdonald's. Definiraju se pojmovi odnosa s javnošću, korporativne komunikacije, poduzetništva, ali i društveno odgovornog poslovanja te se analizira način na koji navedene discipline i njihove aktivnosti utječu na rad i uspjeh određene tvrtke. Restorani tvrtke McDonald's jedni su od najrasprostranjenijih u svijetu, a sama je tvrtka doživjela veliki uspjeh od svog osnutka 1940. godine, o čemu će se dalje u radu govoriti. Ovaj diplomski rad analizira i sve ključne aktivnosti koje je tvrtka provela kako bi se utvrdilo posluje li tvrtka na društveno odgovoran način te donosi razmatranje o percepciji tvrtke i njezinoj društvenoj odgovornosti.
Abstract (english)
There are numerous factors that affect the success of a company, and the public is one of the key parts that affects the way the company operate, which is why the social perception of the company is very important for corporations. This paper deals with the topic of McDonald's corporate social responsibility. The concepts of public relations, corporate communication, entrepreneurship, socially responsible business, as well as other related concepts are also defined in this paper and it is analyzed throughout the paper how all these disciplines and their activities affect the work and success of a particular company. McDonald's restaurants are one of the most widespread in the world, and the company itself has experienced great success since its founding in 1940, which will be discussed in more detail later in the article. All key activities carried out by the company will be analyzed in order to determine whether the company operates in a socially responsible manner, as well as the perception of the company and its social responsibility.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:663178
Study programmeTitle: MA in Media and Public Relations (single major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra medija i odnosa s javnošću (magistar/magistra medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-08 15:58:09