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master's thesis
Uloga i važnost menadžmenta s naglaskom na backstage menadžment
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. urn:nbn:hr:251:345213
Grbić, Mateja
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Grbić, M. (2021). Uloga i važnost menadžmenta s naglaskom na backstage menadžment (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:345213

Grbić, Mateja. "Uloga i važnost menadžmenta s naglaskom na backstage menadžment." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:345213

Grbić, Mateja. "Uloga i važnost menadžmenta s naglaskom na backstage menadžment." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:345213

Grbić, M. (2021). 'Uloga i važnost menadžmenta s naglaskom na backstage menadžment', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:345213

Grbić M. Uloga i važnost menadžmenta s naglaskom na backstage menadžment [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2021 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:251:345213

M. Grbić, "Uloga i važnost menadžmenta s naglaskom na backstage menadžment", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:251:345213

Metadata
TitleUloga i važnost menadžmenta s naglaskom na backstage menadžment
Title (english)The Role and Importance of Management with Emphasis on Backstage Management
AuthorMateja Grbić
MentorMarta Borić Cvenić (mentor)
MentorHrvoje Mesić (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2021-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
U ovom će se diplomskom radu najprije definirati pojam medija i razjasniti njihova uloga u društvu, kao i utjecaj koji imaju na potrošače medijskog sadržaja. U nastavku rada, objasnit će se pojam manipulacije i način na koji se mediji koriste manipulacijom kako bi uspjeli ispuniti svoje unaprijed određene ciljeve. Nakon definiranja pojma manipulacije i tipova manipulacije, objasnit će se kako se mediji koriste medijskom manipulacijom i kakav utjecaj ona ima na javnost. Postoje razni tipovi medijske manipulacije, no u ovom je radu naglasak na emocionalnoj manipulaciji u medijima. Pobliže se objašnjava sam pojam emocionalne manipulacije i strategije kojima se manipulator koristi kada želi manipulirati emocijama potrošača medijskog sadržaja. Cilj rada je saznati koja su stajališta, uvjerenja i mišljenja studentske populacije o medijima, medijskoj manipulaciji i njenim vrstama, prepoznavanju medijske manipulacije i pismenosti medija. Pritom se nastoji ispitati kako mediji manipulirajući sadržajem mogu utjecati na emocije potrošača tog sadržaja. U skladu s tim, glavni je cilj rada ispitati percepciju studentske populacije o medijima kao alatima za emocionalnu manipulaciju javnosti.
Abstract (english)
This thesis will define the concept of media and clarify their role in society and the influence they have on consumers of media content. In the continuation of this thesis, the concept of manipulation will be explained and how the media use manipulation in order to succeed in fulfilling their predetermined goals. After defining the term manipulation and types of manipulation, it will be explained how the media is used by media manipulation and what impact it has on the public. There are various types of media manipulation, but in this paper the emphasis is on emotional manipulation in the media. The very concept of emotional manipulation is explained in more detail and what strategies the manipulator uses when he wants to manipulate the emotions of consumers of media content. The aim of the work is to find out what are the views, beliefs and opinions of the student population about media, media manipulation and its types, recognition of media manipulation and whether they are media literate. Emphasis was placed on the concept of emotional manipulation, more precisely how the media can influence the emotions of consumers of that content through the manipulation of content. Accordingly, the main goal of this paper is to find out the perception of the student population about the media as tools for emotional manipulation of the public.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:345213
Study programmeTitle: MA in Media and Public Relations (single major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra medija i odnosa s javnošću (magistar/magistra medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-13 10:41:01