This thesis will define the concept of media and clarify their role in society and the influence they have on consumers of media content. In the continuation of this thesis, the concept of manipulation will be explained and how the media use manipulation in order to succeed in fulfilling their predetermined goals. After defining the term manipulation and types of manipulation, it will be explained how the media is used by media manipulation and what impact it has on the public. There are various types of media manipulation, but in this paper the emphasis is on emotional manipulation in the media. The very concept of emotional manipulation is explained in more detail and what strategies the manipulator uses when he wants to manipulate the emotions of consumers of media content. The aim of the work is to find out what are the views, beliefs and opinions of the student population about media, media manipulation and its types, recognition of media manipulation and whether they are media literate. Emphasis was placed on the concept of emotional manipulation, more precisely how the media can influence the emotions of consumers of that content through the manipulation of content. Accordingly, the main goal of this paper is to find out the perception of the student population about the media as tools for emotional manipulation of the public.