This paper describes parasocial relationships and their impact on consumer psychology. The concept of parasocial relationships dates back to the work of Donald Horton and Richard Wohl in 1956, titled "Mass Communication and Parasocial Interaction: Observations on Intimacy at a Distance." In this study, Horton and Wohl explored the idea that television viewers develop a sense of social connection and attachment to media personalities, despite the absence of a real interpersonal relationship between the viewer and the media figure. They coined the term "parasocial interaction" to describe this phenomenon. Parasocial relationships have a significant impact on consumer behavior as they can shape consumers' trust in a specific brand or media personality. Additionally, these relationships can influence consumers' purchase intentions, brand loyalty, word-of-mouth marketing, actual buying behavior, media consumption, emotional attachment to products or media figures, product personalization, the choice of product categories, and long-term consumer engagement. All these effects stem from the sense of closeness and connection that consumers develop towards media personalities or brands with which they form parasocial bonds. Marketers often recognize the power of these relationships and leverage them in their strategies to establish a deeper connection with consumers. This paper will provide a more detailed explanation of the role of parasocial relationships in consumer psychology and their influence on the consumption of products or services associated with well-known personalities. For the purpose of this study, a survey was conducted with 102 participants.