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master's thesis
Brendiranje Slavonije i Baranje putem društvenih mreža
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. urn:nbn:hr:251:072674
Schell, Danijela
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Institutional repository: Repository of the Academy of Arts and Culture in Osijek

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Schell, D. (2023). Brendiranje Slavonije i Baranje putem društvenih mreža (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:072674

Schell, Danijela. "Brendiranje Slavonije i Baranje putem društvenih mreža." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:072674

Schell, Danijela. "Brendiranje Slavonije i Baranje putem društvenih mreža." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:072674

Schell, D. (2023). 'Brendiranje Slavonije i Baranje putem društvenih mreža', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 12 July 2024, https://urn.nsk.hr/urn:nbn:hr:251:072674

Schell D. Brendiranje Slavonije i Baranje putem društvenih mreža [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 July 12] Available at: https://urn.nsk.hr/urn:nbn:hr:251:072674

D. Schell, "Brendiranje Slavonije i Baranje putem društvenih mreža", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:072674

Metadata
TitleBrendiranje Slavonije i Baranje putem društvenih mreža
Title (english)Branding of Slavonia and Baranja through social media
AuthorDanijela Schell
MentorDamir Šebo (mentor)
MentorSnježana Barić-Šelmić (komentor)
Committee memberIgor Mavrin (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberDamir Šebo (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-12-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Destinacija Slavonija i Baranja obiluje prirodnim ljepotama, tradicijama, spomenicima, ali zapravo je najpoznatija po hrani i vinskim cestama. Ova, svima poznata destinacija, ipak nije dobro zastupljena na društvenim mrežama što otežava izgradnju njezinog brenda. Ovaj rad se temelji na kompilacijskoj metodi koja obuhvaća ispisivanje svega, počevši od početka komunikacije, pa sve do evolucije interneta i društvenih mreža, te konačno brendiranja turističke destinacije. Drugi dio rada kombinacija je metode kompilacije, analize i anketnog upitnika putem koje se dolazi do saznanja o kvaliteti brenda destinacije Slavonije i Baranje. Na kraju rada iznosi se osobno mišljenje koje je proizašlo iz metode analize i indukcije.
Abstract (english)
The destination of Slavonia and Baranja abounds in natural beauty, traditions, and monuments, but it is actually best known for its food and wine routes. This destination, known to everyone, is still not well represented on social media, which makes it difficult to build its brand. This paper is based on the compilation method, which describes everything from the very beginning of communication, through the development of the Internet and social media to the branding of the tourist destination. The second part of the paper is a combination of the method of compilation, analysis and survey through which information is obtained about the quality of the destination brand of Slavonia and Baranja. At the end of the paper, a personal opinion is presented, which resulted from the method of analysis and induction.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:072674
Study programmeTitle: MA in Media and Public Relations (double major)
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra medija i odnosa s javnošću (sveučilišni/a magistar/magistra medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-03-11 16:47:35