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master's thesis
Gerila marketing na društvenim mrežama
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. urn:nbn:hr:251:474679
Bartulović, Dora
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Institutional repository: Repository of the Academy of Arts and Culture in Osijek

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Bartulović, D. (2019). Gerila marketing na društvenim mrežama (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:474679

Bartulović, Dora. "Gerila marketing na društvenim mrežama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:474679

Bartulović, Dora. "Gerila marketing na društvenim mrežama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:474679

Bartulović, D. (2019). 'Gerila marketing na društvenim mrežama', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:474679

Bartulović D. Gerila marketing na društvenim mrežama [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2019 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:251:474679

D. Bartulović, "Gerila marketing na društvenim mrežama", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:251:474679

Metadata
TitleGerila marketing na društvenim mrežama
Title (english)Guerilla Marketing on Social Medias
AuthorDora Bartulović
MentorIva Buljubašić (mentor)
Committee memberMarta Borić Cvenić (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberMarija Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha ovog rada je prikazati koliko su društvene mreže danas važne za oglašavanje. Gerila marketing je način oglašavanja koji nudi predstavljanje novog proizvoda ili usluge bez velikih troškova. Izaziva veliko zanimanje kupaca i predstavlja nešto drugačije i zanimljivije. Idealan je za mala poduzeća, ali primjenjuju ga i velika. Kako su se razvile društvene mreže tako je marketing doživio promjene. Važno je prepoznati utjecaj društvenih mreža na poslovanje zato što nude brojne koristi. Nova tehnologija je promijenila ponašanje potrošača, ali i njihova očekivanja. Tvrtkama je omogućila nove alate za komuniciranje s ciljnim skupinama te se one sada mogu brže i bolje detektirati.
Abstract (english)
Main purpose of this research is to show how important social media is for advertising. Guerrilla marketing is a form of advertising used to introduce new products or service, but without great costs. It envokes customer attention and it is usually presented with something different and interesting. Guerrilla marketing is perfect for small enterprises, but even the big ones tend to use it. Development of social media caused changes in marketing activites. Recognizing importance and influence of social media is crucial for any business because social media has it's own benefits. New technology has changed consumer behavior, as well as their expectations. On the other hand, because of them companies now have new tools of communication with their target audience, who they can trace faster than ever.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:474679
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-27 11:44:47