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master's thesis
Fenomen influencera aktivista - studija slučaja Instagram profila Grofa Darkule
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. urn:nbn:hr:251:255765
Viljanac, Nina
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Viljanac, N. (2024). Fenomen influencera aktivista - studija slučaja Instagram profila Grofa Darkule (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:255765

Viljanac, Nina. "Fenomen influencera aktivista - studija slučaja Instagram profila Grofa Darkule." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:255765

Viljanac, Nina. "Fenomen influencera aktivista - studija slučaja Instagram profila Grofa Darkule." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:255765

Viljanac, N. (2024). 'Fenomen influencera aktivista - studija slučaja Instagram profila Grofa Darkule', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 02 March 2025, https://urn.nsk.hr/urn:nbn:hr:251:255765

Viljanac N. Fenomen influencera aktivista - studija slučaja Instagram profila Grofa Darkule [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2025 March 02] Available at: https://urn.nsk.hr/urn:nbn:hr:251:255765

N. Viljanac, "Fenomen influencera aktivista - studija slučaja Instagram profila Grofa Darkule", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:255765

Metadata
TitleFenomen influencera aktivista - studija slučaja Instagram profila Grofa Darkule
Title (english)The phenomenon of activist influencer - a case study of Count Darkula's Instagram profile
AuthorNina Viljanac
MentorDamir Šebo (mentor)
MentorSnježana Barić-Šelmić (komentor)
Committee memberIva Buljubašić (predsjednik povjerenstva)
Committee memberIgor Mavrin (član povjerenstva)
Committee memberDamir Šebo (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2024-06-14, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY FIELDS OF ART
Abstract
Komunikacija je opširan i kompleksan pojam koji su razni teoretičari i komunikolozi pokušali sažeti raznim definicijama. Od nastanka ljudskog govora 200 000 godina prije Krista do fenomena društvenih mreža, komunikacija se mijenjala i razvijala te pratila napredak čovječanstva. Pojavom tiska, radija i televizije javlja se masovna komunikacija koja omogućuje slanje poruke i informacije od jednog kanala (pošiljatelja) do široke mase publike (primatelja). Navedeni mediji svrstavaju se u masovne... More medije, a 1989. godine, lansiranjem World Wide Weba, pridružuje im se i Internet. Internet je prvi kanal masovne komunikacije koji je omogućio aktivno sudjelovanje u raspravi primateljima poruke ili informacije. Konzumenti sadržaja počinju producirati sadržaj i više nisu samo pasivni promatrači. Društvene mreže olakšavaju svakodnevnu komunikaciju korisnicima, a uz komunikaciju društvene mreže upotrebljavaju se i za marketing. Instagram se svrstava pod najpopularnije društvene mreže današnjice te mu je primarna svrha nakon lansiranja 2010. godine bila brzo i jednostavno uređivanje i objavljivanje fotografija. Utjecajne osobe, u nastavku rada influenceri, komuniciraju s ciljnom skupinom publike putem odabrane platforme odnosno društvene mreže. Influenceri se razlikuju ovisno o broju pratitelja, odabranoj platformi komuniciranja, područjima djelovanja i industrijama. Jedna od najutjecajnijih grupa influencera su aktivisti koji svoje pratitelje potiču na proaktivnost, razne akcije i bojkote. Influencerima aktivistima pripada i Grof Darkula, hrvatski influencer koji se predstavlja pseudonimom. Grof je u četiri godine djelovanja na Instagramu došao do 64,4 tisuće pratitelja bez plaćenog oglašavanja, izdao tri izdanja knjige Priručnik za preživljavanje i utjecao na mnoge diljem Hrvatske i regije. Less
Abstract (english)
Communication is a broad and complex concept that various theorists and communication scientists have tried to summarize with various definitions. From the origin of human speech 200,000 years before Christ to the phenomenon of social networks, communication has changed, developed, and followed the progress of mankind. With the advent of the press, radio, and television, mass communication appeared, which enables the sending of messages and information from one channel (sender) to a wide... More audience (receiver). The aforementioned media are classified as mass media, and in 1989, with the launch of the World Wide Web, the Internet joined them. The Internet is the first channel of mass communication that enabled the recipients of a message or information to actively participate in the discussion. Content consumers are beginning to produce content and are no longer just passive observers. Social networks make everyday communication easier for users, and in addition to communication, social networks are also used for marketing. Instagram is one of the most popular social networks today, and its primary purpose after its launch in 2010 was to quickly and easily edit and publish photos. Influential persons, in the further continuation of the thesis, influencers, communicate with the target group of the audience via the chosen platform or social network. Influencers differ depending on the number of followers, the chosen communication platform, areas of activity, and industries. One of the most influential groups of influencers are activists who encourage their followers to be proactive, take various actions, and participate in boycotts. Grof Darkula, a Croatian influencer who presents himself under a pseudonym, belongs to activist influencers. In four years of activity on Instagram, Grof reached 64,400 followers without paid advertising, published three editions of the book Survival Manual, and influenced many people throughout Croatia and the region. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:255765
Study programmeTitle: MA in Media and Public Relations (double major)
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra medija i odnosa s javnošću (sveučilišni/a magistar/magistra medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-23 12:46:55
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