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master's thesis
Analiza marketinških aktivnosti muzeja u Republici Hrvatskoj
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. urn:nbn:hr:251:764175
Čenan, Stella
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Čenan, S. (2020). Analiza marketinških aktivnosti muzeja u Republici Hrvatskoj (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:764175

Čenan, Stella. "Analiza marketinških aktivnosti muzeja u Republici Hrvatskoj." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:764175

Čenan, Stella. "Analiza marketinških aktivnosti muzeja u Republici Hrvatskoj." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:764175

Čenan, S. (2020). 'Analiza marketinških aktivnosti muzeja u Republici Hrvatskoj', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:764175

Čenan S. Analiza marketinških aktivnosti muzeja u Republici Hrvatskoj [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:251:764175

S. Čenan, "Analiza marketinških aktivnosti muzeja u Republici Hrvatskoj", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:764175

Metadata
TitleAnaliza marketinških aktivnosti muzeja u Republici Hrvatskoj
Title (english)Analysis of Museum Marketing Activities in the Republic of Croatia
AuthorStella Čenan
MentorIva Buljubašić (mentor)
Committee memberIvana Bestvina Bukvić (predsjednik povjerenstva)
Committee memberMarta Borić Cvenić (član povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing uključuje stvaranje imidža, privlačenje publike, određivanje cijene i načina distribucije i promocije. Vrlo je važan, a u hrvatskim kulturnim institucijama ga manjka zbog manjka obrazovanja, volje i financija. Postoje predrasude o njegovoj komercijalnosti no kulturne institucije trebaju proširiti svoje vidike i uvidjeti da nije se tako crno bijelo. U radu je provedeno istraživanje intervjuom s djelatnicima muzeja i anketom u kojoj je sudjelovala javnost. Istraživanje se tiče marketinških aktivnosti i zapažanja publike i potencijalnih posjetitelja. Njime se dolazi do bliže slike realnog stanja muzeja u Hrvatskoj koja bi trebala pomoći u isticanju glavnih problema i samim time lakšem dolaženju do rješenja kako bi ovaj dio kulture procvao.
Abstract (english)
Marketing involves creating an image, attracting an audience, determining the price and method of distribution and promotion. It is very important and is lacking in Croatian cultural institutions due to lack of education, will and finances. There are preconceptions about its commerciality, but cultural institutions need to broaden their perspectives and see that it is not so black and white. The study was conducted through an interview with museum staff and a survey in which the public participated. The research deals with marketing activities and audience and potential visitor observations. It brings a closer picture of the real state of museums in Croatia, which should help highlight the main problems and thus make it easier to come up with a solution that will help this part of the culture to flourish.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:764175
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-08 13:36:19