prikaz prve stranice dokumenta Marketing i inovacije u industriji videoigara
  Download
PDF 860.76 KB
undergraduate thesis
Marketing i inovacije u industriji videoigara
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. urn:nbn:hr:251:290934
Nađ, Leo
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Institutional repository: Repository of the Academy of Arts and Culture in Osijek

Cite this document

Nađ, L. (2020). Marketing i inovacije u industriji videoigara (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:290934

Nađ, Leo. "Marketing i inovacije u industriji videoigara." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:290934

Nađ, Leo. "Marketing i inovacije u industriji videoigara." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:290934

Nađ, L. (2020). 'Marketing i inovacije u industriji videoigara', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 02 March 2025, https://urn.nsk.hr/urn:nbn:hr:251:290934

Nađ L. Marketing i inovacije u industriji videoigara [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2025 March 02] Available at: https://urn.nsk.hr/urn:nbn:hr:251:290934

L. Nađ, "Marketing i inovacije u industriji videoigara", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:290934

Metadata
TitleMarketing i inovacije u industriji videoigara
Title (english)Marketing and innovations in the video game industry
AuthorLeo Nađ
MentorDamir Šebo (mentor)
MentorIgor Mavrin (sumentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing počiva na razmjeni dobara ili usluga između dva različita subjekta, odnosno njegov osnovni cilj zadovoljenje je ljudskih potreba pružanjem različitih proizvoda ili usluga, uz istodobno ostvarivanje profita za subjekt koji takve proizvode ili usluge pružaju. Kroz povijest marketing je imao nekoliko razvojnih etapa, počevši od ranog 20. stoljeća i industrijske revolucije, pa sve do 21. stoljeća i njegove neprofitne uloge u kontekstu društvenih djelatnosti. Marketing je od samih početaka... More industrije videoigara bio ključan za promociju njezinih proizvoda. Bez kvalitetnog marketinga prodaja videoigara ne bi bila ni približno uspješna kao što trenutno jest. Dodirnu točku između marketinga i inovacija u industriji videoigara predstavlja E3 izložba, najveća i najpopularnija izložba u industriji. Inovacije u videoigrama započela je tvrtka Nintendo 1980-ih godina, njezinim stopama nastavili su Sony i Microsoft, a danas vrhunac svih tehnoloških inovacija predstavlja tehnologija virtualne i proširene stvarnosti. U ovom završnom radu, pod naslovom „Marketing i inovacije u industriji videoigara“, prikazati će se i objasniti važnost utjecaja marketinga na industriju videoigara, kao i veza između marketinga i inovacija koje su se dogodile u industriji videoigara u proteklih 40 godina. Navesti će se i objasniti najvažnije inovacije koje su obilježile industriju videoigara, kao i njihov utjecaj na izum tehnologije virtualne stvarnosti i njezina potencijalna važnost za budući napredak na područjima različitih ljudskih djelatnosti. Less
Abstract (english)
Marketing is based on the exchange of goods or services between two different entities, that is, its main goal is to meet human needs by providing different products or services, while making a profit for the entity that provides such products or services. Throughout history, marketing has had several stages of development, starting in the early 20th century and the industrial revolution, all the way to the 21st century and its non-profit role in the context of social activities. From the very... More beginning of the video game industry, marketing has been crucial in promotion of its products. Without quality marketing, video game sales would not be nearly as successful as they currently are. The point in which marketing and innovations in the video game industry meet is the E3 exhibition, the largest and most popular exhibition in the industry. Video game innovations were started by the company called Nintendo in the 1980s, while Sony and Microsoft followed in their footsteps, and today, the pinnacle of all technological innovations is the technology of virtual and augmented reality. In this final paper, titled “Marketing and Innovations in the Video Game Industry”, the importance of the impact of marketing on the video game industry, as well as the relationship between marketing and innovations that has occurred in the video game industry over the past 40 years will be presented and explained. The most important innovations that left its mark on the video game industry will be listed and explained, as well as their impact on the invention of virtual reality technology and its potential importance for the future advancement of various areas of human activities. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:290934
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-25 13:15:51
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.