Marketing is based on the exchange of goods or services between two different entities, that is, its main goal is to meet human needs by providing different products or services, while making a profit for the entity that provides such products or services. Throughout history, marketing has had several stages of development, starting in the early 20th century and the industrial revolution, all the way to the 21st century and its non-profit role in the context of social activities. From the very beginning of the video game industry, marketing has been crucial in promotion of its products. Without quality marketing, video game sales would not be nearly as successful as they currently are. The point in which marketing and innovations in the video game industry meet is the E3 exhibition, the largest and most popular exhibition in the industry. Video game innovations were started by the company called Nintendo in the 1980s, while Sony and Microsoft followed in their footsteps, and today, the pinnacle of all technological innovations is the technology of virtual and augmented reality. In this final paper, titled “Marketing and Innovations in the Video Game Industry”, the importance of the impact of marketing on the video game industry, as well as the relationship between marketing and innovations that has occurred in the video game industry over the past 40 years will be presented and explained. The most important innovations that left its mark on the video game industry will be listed and explained, as well as their impact on the invention of virtual reality technology and its potential importance for the future advancement of various areas of human activities.