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master's thesis
Utjecaj indoor oglašavanja na generaciju Z
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. urn:nbn:hr:251:209834
Radojčić, Laura
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Radojčić, L. (2021). Utjecaj indoor oglašavanja na generaciju Z (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:209834

Radojčić, Laura. "Utjecaj indoor oglašavanja na generaciju Z." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:209834

Radojčić, Laura. "Utjecaj indoor oglašavanja na generaciju Z." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:251:209834

Radojčić, L. (2021). 'Utjecaj indoor oglašavanja na generaciju Z', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:209834

Radojčić L. Utjecaj indoor oglašavanja na generaciju Z [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2021 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:251:209834

L. Radojčić, "Utjecaj indoor oglašavanja na generaciju Z", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:251:209834

Metadata
TitleUtjecaj indoor oglašavanja na generaciju Z
Title (english)The impact of indoor advertising on generation Z
AuthorLaura Radojčić
MentorIva Buljubašić (mentor)
Committee memberMarija Tolušić (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberIgor Mavrin (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2021-07-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Oglašavanje je danas važan izvor komunikacije koji omogućava informiranje i obavještavanje kupaca o novim proizvodima te ponudama koje određeni oglas nudi. Tako proizvodi i usluge izlaze na tržište i, pružanjem dovoljne zainteresiranosti, postaju traženi i poželjni. Važno je naglasiti na koji će način određena usluga biti prezentirana kupcima i prolaznicima te što zanimljivije iznijeti oblik oglašavanja. Oglašavanje odabire svoju ciljanu publiku te, putem iste, određuje važnost i popularnost oglašavanog proizvoda. Oglašavanje je početak i sve ono što usmjerava razvoj i organizaciju društvenih mreža, sve ono što istražujemo putem interneta. Prvi je korak k tome uočavanje oglasa kroz svakodnevni život. U ovom će se radu opisati općenito značenje indoor oglašavanja te koje ono učinak ima, u ovom slučaju, na ciljanu izdvojenu skupinu, generaciju Z. Nadalje, u radu će biti provedeno empirijsko istraživanje koje se temelji na anketiranju ispitanika koji pripadaju generaciji Z. Time će se utvrditi koliki utjecaj na njih ostavlja oglašavanje unutarnjeg tipa te koliko mediji i marketing općenito utječu na razvoj i formiranje njihovog vlastitog mišljenja i prosudbe.
Abstract (english)
Advertising today is an important source of communication that allows informing customers about new products offered by certain advertisement. Thus, products and services enter the market and, by providing sufficient interest, they become desirable and wanted. It is important to emphasize how a particular service will be presented to customers and passers-by and in an interesting way to perform a form of advertising. Advertising selects its target audience through it, determines the importance and popularity of the advertised product. Advertising is the beginning and everything that directs the development and organization of social networks, everything that we research through the Internet. The first step to that is to spot ads through everyday life. This paper will describe the general meaning of indoor advertising, and what effect it has, in this case, on the target segregated group, Generation Z. Furthermore, the paper will prove empirical research based on surveys of respondents belonging to Generation Z and over time will determine how much influence they have on internal advertising and how much the media and marketing in general affect the development and formation of their own opinions and judgments.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:209834
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-07 13:06:47