Persuasion is form of communication that seeks to influence other's attitudes, thoughts, feelings, beliefs and behaviors and is implemented with the intention of achieving the goals of the people involved in communication. In the persuasion process, the key factors are the credibility of the information with which the persuader tries to influence the audience and the ability to induce the person to accept the message of the persuader. Another important factor in the persuasion process is freedom of choice which is left to the person being persuaded. In other words, a person may or may not change attitudes, opinions, and behaviors. If we take into account the rapid development of digital technology and the effort to create a paperless office, we realize that the Internet has become an integral part of our lives. According to this, research was conducted on the perception of the concept of persuasion by users of the social network Instagram. The research examines the public's awareness of the use of personal data in the process of persuasion and whether the age and education of the respondents have an impact on the perception of the concept of persuasion through the social network. The survey was conducted using the scientific survey method and was attended by 111 respondents. Result analysis showed that respondents which belong to certain level of education are not being more persuaded than others neither are more aware of exploitation of personal data in persuasion process on Instagram.