The subject of this paper is the business continuity management system and the ISO 22301 standard as a response to the biggest concern of today's business organizations - business interruption, caused by various natural threats, pandemics and risks brought by the global market. The paper is structured in a way that it talks about the business continuity management system and ISO 22301 standards that are applicable to all types of organizations, especially to those operating in a high risk environment and provide the best solution for timely response to all risks and threats, as well as business recovery. In the first part of the paper we talk about quality, quality management and its importance for today's survival in the global market; management method and the application of TQM in the Croatian market. The central part of the paper is about managing business continuity in response to risks and challenges, and creating resilience to them through a series of activities that will reduce the likelihood of disruption and prepare the organization to continue delivering its most important products and services and about ISO 22301 standard which is used as a holistic management process to ensure continued operation, delivery of products and services at predefined levels, brand protection and value-added activities, as well as protection of the reputation and interests of key stakeholders in the event of any incident. In the last part of the paper, using theoretical knowledge, and through a structured interview, we gained experiential knowledge through 16 questions in a conversation with world-renowned business continuity consultant Jean D. Rowe, who is internationally recognized as an expert in organizational resilience, security, business risk, business continuity / crisis management.