This graduate thesis’ goal is to inform us with the basic features of making a strategic plan in cultural institutions, example for this will be Concert hall “Vatroslav Lisinski”. For every institution it is good to have a strategy. Strategic planning makes a common goal which directs decisions, actions, and people in a cultural institution. Based on an analysis of existing state, in the strategic plan the possibilities for a better directing of work processes, better market positioning, and a better-quality service for users will stand out. It is necessary to adapt to a new environment where every cultural institution if it wants to be competitive in society, must make a good strategic development plan for a certain future period. Culture, as every human activity, demands an appropriate organisation and control, so management is found more and more in activities in culture. All off the problems can be overcome with effective management which is based on teamwork. Every management must be flexible and objective in the same time. In culture institutions professional staff with knowledge of strategic management, marketing, international cultural cooperation and public relations are missing. In the creation of a strategic plan, a very important role belongs to the strategic management which brings a long-term plan of development. It takes into consideration all the circumstances and factors, external and internal, because planning is a complicated process which includes a choice of missions, goals, and activities with which they will be achieved