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undergraduate thesis
Analiza poslovne politike poduzeća na odabranom primjeru
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:716937
Halapir, Nina
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Halapir, N. (2020). Analiza poslovne politike poduzeća na odabranom primjeru : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:716937

Halapir, Nina. "Analiza poslovne politike poduzeća na odabranom primjeru : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:716937

Halapir, Nina. "Analiza poslovne politike poduzeća na odabranom primjeru : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:716937

Halapir, N. (2020). 'Analiza poslovne politike poduzeća na odabranom primjeru : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:129:716937

Halapir N. Analiza poslovne politike poduzeća na odabranom primjeru : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:129:716937

N. Halapir, "Analiza poslovne politike poduzeća na odabranom primjeru : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:716937

Metadata
TitleAnaliza poslovne politike poduzeća na odabranom primjeru : Stručni završni rad
Title (english)Business policy analysis of the company on the selected case
AuthorNina Halapir
MentorDubravka Maras (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-01-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Macroeconomics
Abstract
Tema ovog rada odnosi se na analizu poslovne politike poduzeća na odabranom primjeru. Poslovna politika poduzeća predstavlja aktivnosti pomoću kojih se postavljaju ciljevi i kreiraju strategije za ostvarenje tih ciljeva. Temeljni je zadatak poslovne okoline da određenim metodama razvije i integrira strateške cjeline unutar poduzeća, a svrha je poslovne politike kvalitetno upravljati organizacijom. Svrha je ovog stručnog završnog rada teorijski koncept u vezi poslovne politike primijeniti na konkretan primjer iz prakse. Odabrano poduzeće je drogerija dm-drogerie markt d.o.o. Cilj je ovog rada definirati poslovnu politiku te istražiti njene karakteristike na primjeru odabranog poduzeća. Istraživanjem se došlo do zaključka kako je drogerija dm-drogerie markt d.o.o. vrlo organizirano poduzeće koje uspješno odgovara na izazove iz poslovne okoline. Drogerija ima kvalitetno vodstvo, konkurentna je na tržištu i prepoznata kao drogerija koja posluje društveno odgovorno.
Abstract (english)
The topic of this paper is related to the analysis of the business policy of the company on the selected example. The business policy of an enterprise is an activity through which goals are set and strategies are created to achieve those goals. The basic task of the business environment is to develop and integrate strategic units within the company by certain methods, and the purpose of the business policy is to manage the organization qualitatively. The purpose of this paper is to apply the theoretical concept of business policy to a specific case study. The company selected is drugstore dm-drugstore markt d.o.o. The aim of this paper is to define business policy and to explore its characteristics on the example of the selected company. The study concluded that drugstore dm-drugstore markt d.o.o. a very organized company that successfully responds to challenges from the business environment. The drugstore has quality leadership, is competitive in the market and is recognized as a drugstore that operates socially responsible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:716937
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-06-08 10:42:34