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undergraduate thesis
Upravljanje asortimanom proizvoda
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:453667
Kovačević, Josip
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Kovačević, J. (2020). Upravljanje asortimanom proizvoda : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:453667

Kovačević, Josip. "Upravljanje asortimanom proizvoda : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:453667

Kovačević, Josip. "Upravljanje asortimanom proizvoda : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:453667

Kovačević, J. (2020). 'Upravljanje asortimanom proizvoda : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 22 July 2024, https://urn.nsk.hr/urn:nbn:hr:129:453667

Kovačević J. Upravljanje asortimanom proizvoda : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 July 22] Available at: https://urn.nsk.hr/urn:nbn:hr:129:453667

J. Kovačević, "Upravljanje asortimanom proizvoda : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:453667

Metadata
TitleUpravljanje asortimanom proizvoda : Stručni završni rad
Title (english)Product range management
AuthorJosip Kovačević
MentorMane Medić (mentor)
Committee memberIvan Ružić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-05-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnje vrijeme za održivost i uspješnost poduzeća važno je dobro upravljati proizvodima (pojedinačnim, linijama, ali i ukupnim asortimanom). Temeljni cilj i zadatak upravljanja asortimanom je organizirati kategoriju proizvoda tako da se upravo taj određeni brend istakne na zatrpanim policama i da se zadovolje potrebe kupaca. Najveći izazov kod upravljanja asortimana je ograničeni prodajni prostor, nedovoljan broj polica te kako na najbolji mogući način složiti sve te proizvode da ih kupac uoči. Kad upravljamo asortimanom, važno je imati dovoljnu količinu proizvoda na zalihama, pogotovo ako je riječ o nekoj promociji ili ako je naš proizvod frekventan. Poduzeće Kraš d.d. naglašava svoju kvalitetu, unapređuje asortiman te brine o svojim kupcima.
Abstract (english)
Today, the sustainability and succes of the company is important to well managed products (individual, lines, but and overall portfolio). The basic goal and task of managing the range is to organize the product category so that this particular brand stands out on the cluttered shelves and meets the needs of the customers. The biggest challenge in managing the range is limited sales space, insufficient number of shelves and how to best put together all of these products for the customer to spot. When managing an assortment, it`s important to have a sufficient amount of product in stock, especially if it`s a promotion or if our product is a frequent product. Company Kraš d.d. emphasizes its quality, enhances its range and cares for its customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:453667
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-06-09 15:18:13