prikaz prve stranice dokumenta Krizno komuniciranje
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undergraduate thesis
Krizno komuniciranje
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:646218
Vasilj, Tomislav
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Vasilj, T. (2020). Krizno komuniciranje : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:646218

Vasilj, Tomislav. "Krizno komuniciranje : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:646218

Vasilj, Tomislav. "Krizno komuniciranje : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:646218

Vasilj, T. (2020). 'Krizno komuniciranje : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:646218

Vasilj T. Krizno komuniciranje : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:129:646218

T. Vasilj, "Krizno komuniciranje : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:646218

Metadata
TitleKrizno komuniciranje : Stručni završni rad
Title (english)Crisis communication
AuthorTomislav Vasilj
MentorStjepan Lacković (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U suvremenom, tehnološki naprednom i digitaliziranom svijetu u kojem komunikacija i dijalog svakog dana poprimaju nove oblike i nekontroliranost i nefiltriranost informacija stvaraju plodno tlo za izbijanje kriznih situacija, u vrijeme kada jednim klikom možemo doznati sve o svakome, današnje vrijeme neizvjesnosti i nesigurnosti usred kriza koje pogađaju cijeli svijet, upravljanje krizama kroz krizno komuniciranje ima više važnosti no ikada. U ovom radu autor čitatelja upoznaje s teorijom odnosa s javnošću i kriznom komunikacijom, te utjecajem menadžmenta na razvoj krize. Kroz studiju slučaja koja prikazuje krizu jednog turističkog objekta na hrvatskoj obali i analizu upravljanja krizom od strane rukovodećih osoba pokazati će se značaj i učinkovitost kvalitetnog upravljanja krizom kroz kriznu komunikaciju i menadžment.
Abstract (english)
In a modern, technologically advanced and digitalized world in which communication and dialogue take new forms every day and uncontrolled and unfiltered information create fertile ground for the outbreak of crisis situations, at a time when with one click we can find out everything about everyone, today’s time of uncertainty and insecurity in the midst of crises affecting the entire world, crisis management through crisis communication is more important than ever. In this paper, the author introduces the reader to the theory of public relations and crisis communication, and the influence of management on the development of the crisis. Through the case study showing the crisis of a tourist facility on the Croatian coast and the analysis of crisis management by managers, the importance and effectiveness of quality crisis management through crisis communication and management will be shown.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:646218
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-06-13 08:00:58