Croatia has rich cultural, traditional, gastronomic and natural predispositions for the development of rural tourism. The development of tourism in rural areas helps to preserve traditions and customs, as well as local identity, strengthens local traditional production, and as such helps to revive, activate and sustainably develop these areas. The topic of this paper is the project of launching rural tourism in Slavonia and it is presented in the form of an initiation study. In the introductory part of the paper, the basic concepts are defined and the legal regulations of rural tourism in Croatia are presented. Some examples of good practice and tourist destinations in Vukovar-Srijem County, as well as in the Municipality of Bošnjaci are presented. Analyzes of all important factors in launching rural tourism in Vukovar-Srijem County, the Municipality of Bošnjaci, as well as the family farm Bjelić, which is the client of this paper, are presented. All the steps in starting agritourism for the needs of the accommodation service are presented, as well as the economics of the project, which will give us an insight into the cost-effectiveness of the project itself. The project takes place in the area of the protected landscape Vjerovi and the special forest reserve Lože, which gives it additional beauty and attractiveness. The ultimate goal of the project is to enroll in the tourist offer of continental Croatia.