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undergraduate thesis
Instagram kao kanal komunikacije u marketingu
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2021. urn:nbn:hr:129:892090
Tolj, Lidija
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Tolj, L. (2021). Instagram kao kanal komunikacije u marketingu : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:892090

Tolj, Lidija. "Instagram kao kanal komunikacije u marketingu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:892090

Tolj, Lidija. "Instagram kao kanal komunikacije u marketingu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:892090

Tolj, L. (2021). 'Instagram kao kanal komunikacije u marketingu : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:892090

Tolj L. Instagram kao kanal komunikacije u marketingu : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:129:892090

L. Tolj, "Instagram kao kanal komunikacije u marketingu : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:892090

Metadata
TitleInstagram kao kanal komunikacije u marketingu : Stručni završni rad
Title (english)Instagram as a communication channel in marketing
AuthorLidija Tolj
MentorIvan Ružić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema je ovog završnog rada Instagram kao kanal komunikacije u marketingu. Broj korisnika društvenih mreža u stalnom je porastu. One postaju ključan element poslovne strategije. Upravo iz tog razloga dolazi i do ekspanzije online marketinga putem društvenih mreža. One su odličan kanal putem kojeg je moguće na brz, jednostavan i povoljan način istražiti tržište te u skladu s tim predstaviti određeni proizvod kupcu te plasirati novi. Instagram je jedna od najpopularnijih suvremenih društvenih mreža. Osim privatnih profila, on pruža i one poslovne profile koji služe tvrtkama za promociju, no i influencerima, odnosno pojedincima. Velika je povezanost ovih dvaju faktora. Influenceri su osobe koje utječu na kupovnu moć drugih zbog svog autoriteta. Često tvrtke upravo njih koriste kako bi promovirale određene proizvode. Ovakav je oblik marketinga puno povoljniji i brži nego onaj tradicionalni, a uz to čuva i okoliš.
Abstract (english)
The topic of this final paper is Instagram as a communication channel in marketing. The number of social network users is constantly growing. They are becoming a key element of business strategy. It is for this reason that online marketing through social networks is expanding. They are an excellent channel through which it is possible to quickly, easily and affordably research the market and accordingly present a particular product to the customer and place a new one. Instagram is one of the most popular modern social networks. In addition to private profiles, it also provides those business profiles that serve promotion companies, but also influencers and individuals. There is a great connection between these two factors. Influencers are people who influence the purchasing power of others because of their authority. Often companies use them to promote certain products. This form of marketing is much cheaper and faster than the traditional one, and it also protects the environment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:892090
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-26 08:35:52