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master's thesis
Proces izrade i provedbe strategije poduzeća
Specijalistički završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2021. urn:nbn:hr:129:688374
Barišić, Matea
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

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Barišić, M. (2021). Proces izrade i provedbe strategije poduzeća : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:688374

Barišić, Matea. "Proces izrade i provedbe strategije poduzeća : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:688374

Barišić, Matea. "Proces izrade i provedbe strategije poduzeća : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:688374

Barišić, M. (2021). 'Proces izrade i provedbe strategije poduzeća : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:688374

Barišić M. Proces izrade i provedbe strategije poduzeća : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:688374

M. Barišić, "Proces izrade i provedbe strategije poduzeća : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:688374

Metadata
TitleProces izrade i provedbe strategije poduzeća : Specijalistički završni rad
Title (english)The process of developing and implementing strategy of a company
AuthorMatea Barišić
MentorDragutin Funda (mentor)
Committee memberJosip Kereta (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2021-10-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom radu objašnjen je pojam strategije, misije, vizije i ciljeva te je opisan proces izrade strategije. Da bi strategija bila uspješno provedena, potrebno ju je dobro osmisliti i postaviti jasan smjer kuda poduzeće želi ići, što želi ostvariti i na koji način. Svrha ovog rada je detaljno prikazati način na koji organizacije posluju i ostvaruju svoj strateški plan i ciljeve. Sasvim je jasno da menadžeri prvo moraju provesti kompletnu situacijsku analizu prije nego krenu usmjeravati organizaciju pa je zbog toga detaljno razrađena analiza vanjskog i unutarnjeg okruženja. Svako poduzeće koje razmišlja o industrijskom vodstvu, bi se, osim na domaće, trebalo usredotočiti i na globalno vodstvo te su zbog toga objašnjene bitne razlike u kulturnim, demografskim i tržišnim uvjetima i prikazane su opcije za konkuriranje na inozemnim tržištima.
Abstract (english)
This paper explains the concept of strategy, mission, vision and goals of a company and it describes the process of developing a strategy. In order for the strategy to be successfully implemented, it is necessary to design it well and set a clear direction for where the enterprise wants to go, what it wants to achieve and how. The purpose of this paper is to show in detail how organizations operate and achieve ther strategic plan and goals. It is quite clear that managers must first make a complete situational analysis before they start directing the organization, and therefore an analysis of the external and internal enviroment is elaborated in detail. Any organization considering industrial leadership should, except on domestic, focus on global leadership and therefore are explained the significant differences in cultural, demographic and market conditions and there are explained options for competing in foreign markets.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:688374
Study programmeTitle: Financial Management . Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica financijskog menadžmenta (stručni specijalist / stručna specijalistica financijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-12-22 10:41:02